Chief Marketing Officer

Visby Medical, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• As the Chief Marketing Officer (CMO) at Visby Medical, you will be at the forefront of a revolutionary movement in healthcare, leading the charge to democratize infectious disease diagnosis. You are not just joining a company; you are becoming a pivotal architect of a future where rapid, accurate, and accessible PCR testing is a reality for everyone, everywhere. Visby Medical is an ambitious, well-funded late-stage biotech startup poised to disrupt the traditional diagnostic landscape with its world-first single-use PCR platform. This is your opportunity to translate groundbreaking scientific innovation into tangible consumer trust and significant market share.
• Reporting directly to the CEO, you will be an integral member of the executive leadership team, entrusted with the profound responsibility of shaping and executing Visby's comprehensive global marketing strategy. Your mandate extends across all facets of marketing – brand building, product commercialization, and growth initiatives. You will be the crucial bridge, transforming our robust scientific credibility into compelling consumer narratives that resonate deeply and drive adoption.
• This role demands a unique blend of expertise: the art of consumer brand storytelling coupled with the strategic acumen required for healthtech commercialization. You possess a proven track record of successfully launching Over-The-Counter (OTC) products, understanding the nuances of building brand affinity and loyalty within highly regulated categories. Your strategic vision will encompass orchestrating sophisticated, omnichannel go-to-market plans that ensure Visby's innovative solutions reach and impact the lives of those who need them most.
• You will be instrumental in defining and amplifying Visby's brand identity, ensuring it reflects our commitment to innovation, accessibility, and patient empowerment. This involves developing and executing integrated marketing campaigns that span digital, traditional, and emerging channels, all designed to build awareness, educate target audiences, and foster strong emotional connections with our brand.
• A key aspect of your role will be to deeply understand our target consumers – their needs, their pain points, and their aspirations. You will leverage this insight to craft marketing messages and product positioning that speak directly to their concerns, offering Visby's technology as a clear, accessible, and empowering solution.
• You will oversee the development and execution of product marketing strategies, from pre-launch planning and market analysis to post-launch optimization. This includes defining value propositions, developing marketing collateral, and collaborating closely with product development and sales teams to ensure market readiness and commercial success.
• Driving growth will be a central tenet of your leadership. You will identify and pursue new market opportunities, develop strategies to acquire and retain customers, and implement data-driven approaches to optimize marketing spend and maximize return on investment. This will involve a keen focus on key performance indicators (KPIs) and a commitment to continuous improvement.
• As a leader, you will build, mentor, and inspire a high-performing marketing team. You will foster a culture of collaboration, innovation, and accountability, empowering your team to achieve ambitious goals and contribute to Visby's overall success.
• You will work closely with cross-functional teams, including R&D, Sales, Regulatory Affairs, and Operations, to ensure alignment of marketing strategies with business objectives and regulatory requirements. Your ability to communicate effectively and build strong relationships across the organization will be paramount.
• You will be responsible for managing the marketing budget, allocating resources effectively to achieve strategic objectives, and providing regular reports on marketing performance to the CEO and the executive team.
• This is a remote position, offering the flexibility to work from anywhere, allowing you to contribute to Visby's global mission without geographical constraints. You will be a key player in shaping the future of diagnostics, making a real difference in public health, and building a brand that is recognized for its innovation and impact.

🎯 Requirements

• Proven experience as a Chief Marketing Officer or in a similar senior marketing leadership role, with a strong track record of developing and executing successful global marketing strategies.
• Demonstrated success in launching and scaling consumer-facing products, particularly within regulated industries such as healthcare, biotech, or pharmaceuticals.
• Deep understanding of both brand storytelling and performance marketing, with the ability to translate scientific innovation into compelling consumer narratives and drive measurable growth.
• Experience in healthtech commercialization, including a strong grasp of market dynamics, regulatory landscapes, and go-to-market strategies for innovative medical devices or diagnostics.
• Exceptional leadership and team-building skills, with the ability to inspire, mentor, and manage a high-performing marketing organization.
• Strong analytical skills and a data-driven approach to marketing, with the ability to define KPIs, track performance, and optimize campaigns for maximum ROI.

🏖️ Benefits

• Competitive salary and equity package commensurate with experience and contribution.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off (PTO) and holidays.
• Remote work flexibility, allowing for a healthy work-life balance.
• Opportunity to be a foundational member of a well-funded, late-stage biotech startup with a mission to revolutionize healthcare.

Skills & Technologies

Remote

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Visby Medical, Inc.

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About Visby Medical, Inc.

Visby Medical is a medical technology company focused on developing rapid diagnostic solutions. Their core innovation is a point-of-care diagnostic device that aims to provide accurate results for various infections, including sexually transmitted infections (STIs), within minutes. This technology is designed to empower healthcare providers to make immediate treatment decisions, improving patient outcomes and reducing the spread of infections. Visby Medical operates within the rapidly growing field of in-vitro diagnostics, leveraging advanced biosensor technology to bring lab-quality results directly to the patient or clinician, thereby transforming the diagnostic landscape.

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