Partner Marketing Manager, Tech Alliances and Cloud Providers

📋 Description

• • Illumio, a recognized leader in ransomware and breach containment, is seeking a dynamic and results-driven Partner Marketing Manager, Tech Alliances and Cloud Providers to join its innovative marketing team. This pivotal role is instrumental in shaping and executing marketing strategies that leverage Illumio's growing ecosystem of technology alliances and cloud provider partners, including industry giants like Netskope, Wiz, Microsoft, and AWS. The ideal candidate will possess a robust background in cybersecurity, a profound understanding of the cloud ecosystem, and a genuine passion for orchestrating successful joint go-to-market initiatives that drive significant pipeline creation and brand awareness.
• • As a Partner Marketing Manager, you will be at the forefront of developing and implementing comprehensive go-to-market plans tailored for our key technology alliances and cloud providers. This involves a strategic approach to co-marketing, ensuring that joint efforts are not only aligned with Illumio's overarching business objectives but also resonate deeply with the target audience. You will work closely with a variety of cross-functional teams, including sales, product marketing, field marketing, and corporate marketing, fostering a collaborative environment to maximize the impact of partner marketing initiatives.
• • A core responsibility will be the management of co-marketing campaigns, events, and programs designed to enhance partner engagement and generate qualified demand. This includes orchestrating webinars, joint events, and digital campaigns that highlight the synergistic value proposition of Illumio's solutions with our partners. You will collaborate closely with the product marketing team to conceptualize, create, and deliver compelling marketing collateral. This content will span a range of formats, such as in-depth case studies showcasing successful joint customer implementations, insightful whitepapers exploring critical industry challenges and solutions, engaging webinars featuring thought leaders from both Illumio and its partners, and persuasive presentations for sales enablement and customer engagement.
• • Building and nurturing strong, collaborative relationships within our extensive tech alliance and cloud provider ecosystem is paramount. This involves regular communication, strategic planning sessions, and ensuring a high degree of alignment to maximize the effectiveness of all joint marketing efforts. You will also play a key role in collaborating with enablement teams and product marketing to develop essential internal collateral and deliver comprehensive enablement programs that educate our sales teams and partners on the strategic value and technical integration of our key partnerships.
• • Success in this role will be measured by clearly defined key performance indicators (KPIs) and metrics. You will be responsible for establishing these benchmarks, diligently tracking the effectiveness of partner marketing programs and initiatives, and providing regular, insightful progress reports to key stakeholders. A strong understanding of budget management is essential, with the ability to demonstrate a clear return on investment (ROI) for all marketing activities. Experience in managing Microsoft and AWS MDF (Market Development Funds) programs will be a significant advantage, enabling you to optimize co-funding opportunities and amplify campaign reach.
• • This role offers a unique opportunity to contribute to a fast-paced, innovative environment at the forefront of cybersecurity. You will be empowered to set your own goals, define your path to success, and make a tangible impact on Illumio's growth trajectory. The marketing team is known for its creative, innovative, and fun culture, providing a supportive atmosphere where you can do your best work and explore new opportunities for professional development. Join us in redefining how organizations contain cyberattacks and achieve operational resilience through cutting-edge technology and collaborative partnerships.