Communications and Social Media Specialist

Paddle.com Market Limited

Job Overview

Location

Toronto

Job Type

Full-time

Full Job Description

📋 Description

• The Communications and Social Media Specialist at Paddle.com Market Limited plays a pivotal role in shaping the company’s public narrative across earned and owned channels, ensuring consistent, credible, and impactful storytelling that amplifies Paddle’s mission as a Merchant of Record for SaaS companies. This role directly supports brand reputation, media relations, and community engagement in a fast-moving, global tech environment where clarity and coordination are essential to maintaining trust with customers, analysts, and stakeholders.
• Day-to-day responsibilities include managing Paddle’s social media presence across LinkedIn, X, and other key platforms by translating product updates, campaigns, and cultural moments into engaging, on-brand short-form copy; monitoring mentions, comments, and sentiment using tools like Sprout, Buffer, or Brandwatch; triaging potential issues via established escalation playbooks; supporting press office operations such as tracking media coverage, compiling briefing packs, and maintaining updated media and influencer lists; drafting and proofing press releases, quotes, and talking points aligned with approved messaging; producing weekly coverage reports and social dashboards for internal stakeholders; maintaining comms and social calendars, trackers, and templates to improve team efficiency; collaborating with Customer Support and Risk teams to ensure tone consistency during customer-facing interactions; and partnering with internal departments to source authentic stories, thought leadership content, and culture-driven moments for external amplification.
• The Communications team at Paddle operates within a transparent, collaborative, and respectful culture grounded in the company’s core values: Paddle Together, Paddle Simply, and Paddle for Others. As a digital-first organization backed by KKR, FTV Capital, Kindred, Notion, and 83North, Paddle serves over 3,000 software sellers across 245 territories, offering the specialist a unique opportunity to contribute to a globally recognized fintech innovator that is redefining payment infrastructure for SaaS businesses.
• In this role, the specialist will develop advanced skills in integrated communications strategy, real-time reputation management, and data-informed social storytelling; gain hands-on experience with enterprise-grade media monitoring and social listening tools; refine their ability to craft persuasive, audience-specific messaging under tight deadlines; and deepen their understanding of how communications drives brand trust and business outcomes in a high-growth B2B tech environment. Success in this position can lead to greater ownership of campaigns, mentorship opportunities, and progression into senior communications or marketing roles within Paddle’s expanding global team.

🎯 Requirements

• Proven experience managing social media channels (LinkedIn, X, etc.) for a brand or organization, including content creation, scheduling, and community engagement.
• Strong writing and editing skills with the ability to produce clear, engaging, and tone-appropriate short-form copy for diverse audiences and platforms.
• Familiarity with social media management and monitoring tools such as Sprout Social, Buffer, Hootsuite, Brandwatch, or similar platforms.
• Demonstrated ability to monitor sentiment, identify potential issues, and follow escalation procedures with sound judgment and calm under pressure.
• Experience supporting press office functions, including media list maintenance, coverage tracking, and assisting with the preparation of briefing materials or press releases.
• Highly organized and detail-oriented, capable of managing multiple concurrent tasks, calendars, and campaigns while maintaining accuracy and consistency.

🏖️ Benefits

• Unlimited holiday policy, enabling flexible time off to support work-life balance and personal well-being.
• Four months of paid family leave available to all employees regardless of gender, reflecting Paddle’s commitment to inclusivity and support for caregivers.
• Annual learning fund and access to regular internal and external training programs to foster continuous professional development.
• Private healthcare and well-being initiatives designed to support physical and mental health.
• Stock options as part of the compensation package, offering employees a stake in the company’s long-term success.
• Digital-first work model allowing remote work, hybrid arrangements, or office-based work from Paddle’s stylish global hubs.

Skills & Technologies

Swift

Remote

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Paddle.com Market Limited

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About Paddle.com Market Limited

Paddle provides a complete payments, tax, and subscription management platform for SaaS companies. It acts as a merchant of record, handling global payment processing, sales tax compliance, fraud prevention, and subscription billing so developers can focus on product development. The company supports multiple currencies and payment methods, offers analytics and revenue recovery tools, and integrates with existing business systems. Paddle serves thousands of software businesses worldwide, simplifying the complexity of selling software internationally.

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