Job Overview
Location
India
Job Type
Full-time
Category
Software Engineering
Date Posted
February 26, 2026
Full Job Description
đź“‹ Description
- • OpenAI is at the forefront of artificial intelligence, dedicated to ensuring that advanced AI benefits all of humanity. We are seeking a dynamic and experienced Consumer Marketing Manager for India to spearhead our marketing initiatives within this crucial and rapidly evolving market. This role is pivotal in shaping and executing a comprehensive marketing strategy that resonates deeply with Indian consumers, driving adoption, fostering trust, and significantly growing our brand presence across the nation.
- • As a full-stack marketer, you will possess a profound understanding of the Indian consumer landscape, cultural nuances, and media dynamics. Your expertise will be instrumental in building and scaling locally relevant campaigns and programs that engage diverse consumer segments. You will be the architect of integrated marketing initiatives, spanning the entire consumer journey from awareness to advocacy, ensuring alignment with OpenAI's global objectives while maintaining a sharp focus on local impact.
- • This position demands a strategic thinker with a proven ability to translate market insights into actionable marketing plans. You will be responsible for developing and executing full-funnel marketing strategies across a spectrum of online and offline channels. This includes conceptualizing and managing scaled marketing campaigns that capture attention, educate the market, and drive measurable outcomes. Your role will involve a deep dive into understanding user behavior, identifying key cultural touchpoints, and leveraging them to craft compelling narratives and creative assets.
- • A critical aspect of this role is acting as the internal expert and thought partner for all things related to the Indian consumer market. You will bring invaluable insights on cultural context, user preferences, and regional media consumption habits to inform and shape our global and local strategies. This deep local knowledge will be the bedrock upon which we build authentic and impactful marketing efforts.
- • Collaboration and partnership are key to success. You will manage and nurture relationships with local agencies, production partners, and other vendors to ensure the delivery of culturally relevant, high-quality campaigns and content. This involves meticulous partner selection, clear brief development, and ongoing performance management to maximize the impact of our marketing investments. You will also work hand-in-hand with cross-functional teams, including Product Marketing, Communications, Partnerships, and Regional Leadership, to orchestrate integrated programs that achieve ambitious goals.
- • Internally, you will be the primary advocate for the Indian market, ensuring that local nuances, consumer needs, and market specificities are consistently understood and reflected in our marketing strategies, messaging, and execution. Your ability to represent the voice of India effectively will be crucial in shaping our global approach to this vital region.
- • The ideal candidate is comfortable operating at both strategic and executional levels, demonstrating a bias for action in a fast-paced, rapidly evolving environment. You should be adept at navigating complex stakeholder landscapes and leading cross-functional programs with confidence and clarity. A strong local network of media, agency, and production partners is highly desirable, as is a proven track record of managing these relationships effectively.
- • This role offers a unique opportunity to shape the future of AI adoption in one of the world's most dynamic markets. You will play a direct role in making advanced AI accessible and beneficial to millions of Indian consumers, contributing to OpenAI's mission of ensuring AI benefits all of humanity. If you are a passionate, results-oriented marketer with a deep love for India and a vision for how AI can transform lives, we encourage you to apply.
- • Key responsibilities will include:
- • Developing and executing India-specific marketing strategies that are locally grounded and aligned with global objectives.
- • Driving full-funnel marketing initiatives across online and offline channels through scaled marketing campaigns.
- • Serving as a local expert and thought partner, providing deep insights into Indian culture, user behavior, and media landscapes.
- • Managing and collaborating with local agencies and production partners to deliver culturally relevant, high-quality campaigns and content.
- • Partnering cross-functionally with product marketing, comms, partnerships, and regional leadership to deliver integrated programs.
- • Representing the voice of India internally to ensure local context is reflected in marketing strategy and execution.
- • Measuring and reporting on the effectiveness of marketing campaigns and initiatives.
- • Identifying and capitalizing on new marketing opportunities within the Indian market.
- • Building and maintaining strong relationships with key stakeholders, both internal and external.
- • Staying abreast of the latest trends and innovations in consumer marketing and AI technology.
🎯 Requirements
- • 10-12 years of experience in marketing, with a strong track record of delivering high-impact campaigns in India across multiple audience segments, including a significant focus on consumers.
- • Deep understanding of the Indian consumer landscape, cultural context, regional media, and marketing dynamics, with a proven ability to translate these insights into effective marketing strategies.
- • Proven ability to build and execute integrated marketing plans across brand, digital, influencer, and partner channels, demonstrating a full-funnel approach.
- • Comfortable operating at both strategic and executional levels in a fast-paced, rapidly evolving environment, with a strong bias for action and problem-solving skills.
- • Strong network of local agencies, creatives, and production vendors in India; proven experience managing these local partners effectively to achieve campaign objectives.
- • Excellent communicator and collaborator, with the ability to influence cross-functional teams and external stakeholders, and represent the voice of the Indian market internally.
🏖️ Benefits
- • Competitive salary and equity package.
- • Comprehensive health, dental, and vision insurance.
- • Generous paid time off and holidays.
- • Opportunities for professional development and continuous learning.
- • Remote work flexibility within India (Delhi, Mumbai, or Bangalore).
Skills & Technologies
Remote
About OpenAI, Inc.
OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.
