Content Lead

M-KOPA Holdings Limited

Job Overview

Location

Lagos

Job Type

Full-time

Full Job Description

📋 Description

• We're looking for a Content Lead to drive the brand positioning of M-KOPA Nigeria.
• This role is instrumental in increasing awareness, acquisition, engagement, and retention of customers, shaping the storytelling that shows up everywhere from blogs and newsletters to social posts and campaigns.
• The Content Lead will develop and lead the storytelling direction for the M-KOPA brand, work closely with content creators, designers, and video and motion talent to bring stories to life, and have real ownership over how M-KOPA sounds everywhere it shows up.
• The role involves storytelling & brand voice, content production & collaboration, and campaigns & strategy.
• The Content Lead will write and refine on-brand copy for social media, brand campaigns, website content, blogs, and landing pages, ensuring clarity, consistency, and conversion.
• The role requires demonstrable experience (3+ years) in a creative leadership or senior creative role, ideally with an advertising or creative agency background.
• The ideal candidate will have a deep understanding of the Nigerian consumer landscape and social media, especially TikTok, Facebook, and WhatsApp, with strong presentation skills to articulate creative concepts to non-creative stakeholders.
• The role moves fast, and the Content Lead will be juggling blogs, captions, campaign copy, and brainstorms in the same week, often against tight deadlines.

🎯 Requirements

• Demonstrable experience (3+ years) in a creative leadership or senior creative role, ideally with an advertising or creative agency background.
• Clean, engaging copywriting with a strong sense of voice and tone, and the ability to think in headlines, hooks, and thumb-stopping formats across platforms.
• Deep understanding of the Nigerian consumer landscape and social media, especially TikTok, Facebook, and WhatsApp, with strong presentation skills to articulate creative concepts to non-creative stakeholders.

🏖️ Benefits

• Diverse development programs, coaching partnerships, and on-the-job training.
• Family-friendly policies, prioritizing well-being, and embracing flexibility.
• Opportunities to own their careers and grow with the company.

Skills & Technologies

Senior

Hybrid

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

M-KOPA Holdings Limited

Visit Website

About M-KOPA Holdings Limited

M-KOPA Holdings Limited provides asset-financing and digital financial services across Africa, enabling underbanked customers to acquire smartphones, solar home systems, and productive-use assets through flexible pay-as-you-go installments. The company combines IoT-enabled hardware, mobile payments, and proprietary credit algorithms to offer affordable, unsecured loans while building credit histories for millions. Founded in 2011 and headquartered in Nairobi, Kenya, M-KOPA operates in Kenya, Uganda, Nigeria, Ghana, and South Africa, serving over 3 million customers and disbursing more than $1 billion in cumulative credit.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.