Content Specialist コンテンツスペシャリスト - Tokyo

📋 Description

• • Develop and execute localized content marketing strategies for the Japan market to drive brand awareness, organic traffic, engagement, and conversion.
• • Lead the concept development, creative copywriting, and execution of localized advertising across digital, paid social, and offline channels to maximize ROAS.
• • Plan, create, edit, and optimize multi-channel content including blog articles, landing pages, email campaigns, social media content, video scripts, case studies, and product storytelling.
• • Collaborate closely with PR, IMC, performance marketing, CRM, design, and product teams to ensure consistent brand messaging across all customer touchpoints.
• • Analyze content performance using analytics tools and continuously optimize campaigns based on engagement, retention, traffic, and conversion metrics.
• • Maintain high standards for content quality and localization nuance, ensuring culturally appropriate and linguistically accurate messaging for Japanese audiences.
• • Manage content operations across multiple digital platforms including web, GEO/SEO, social media, and CRM/email systems.
• • Work in a fast-paced, high-growth startup environment with rapid iteration and evolving priorities.
• • Contribute to the development of next-generation AI productivity tools by aligning content strategy with product innovation and user experience.
• • Ensure compliance with global data security and privacy standards (ISO 27001/27701, GDPR, SOC 2, HIPAA, EN 18031) in all content and marketing practices.
• • Leverage data-driven insights to inform content strategy, prioritize high-impact initiatives, and demonstrate measurable marketing outcomes.
• • Translate complex AI product features into clear, compelling, and audience-specific narratives for Japanese consumers.
• • Maintain brand voice and tone consistency across all content formats and channels while adapting to regional preferences and cultural context.
• • Work within a global company headquartered in San Francisco with operations in Japan, requiring coordination across time zones and international teams.
• • Participate in cross-functional initiatives to enhance customer acquisition, retention, and lifetime value through strategic content.
• • Stay current with evolving digital marketing trends, platform algorithms, and content consumption behaviors in the Japanese market.
• • Support product-led growth by creating content that educates users, reduces friction in onboarding, and increases product adoption.
• • Produce and refine content assets that align with international compliance frameworks while serving local market needs.