Content Manager - Agen

Skelar AS

Job Overview

Location

Kyiv, Lviv, Warsaw

Job Type

Full-time

Full Job Description

📋 Description

• Create high-quality written content for media, blogs, and brand platforms including articles, PR materials, expert columns, brand messaging, trust & safety content, and reputation-focused web pages.
• Develop content designed to rank in top Google search results by addressing real user queries and building brand credibility around sensitive topics like senior dating, scam prevention, moderation, and verification.
• Analyze competitor content in top 20 search results to evaluate structure, length, headlines, tone of voice, and SEO elements, then produce superior, data-informed content.
• Craft content focused on themes of safety, trust, relationships after 50, dating scam prevention, platform moderation, and user experience for an audience aged 50+.
• Collaborate on SMM content planning: generate post ideas, video scripts, hooks for first seconds of Reels, and cliffhangers to maximize engagement on social platforms.
• Develop creative, mature, and persuasive communication strategies that differentiate the brand in the dating app niche and resonate with an older demographic.
• Conduct research, collect data, test content variations, analyze performance metrics, and continuously optimize content for traffic, trust, brand awareness, and conversion.
• Work cross-functionally with SEO, SMM, PR, and product teams to align content strategy with broader business goals and user needs.
• Write clearly, vividly, and without jargon on complex or sensitive subjects, ensuring accessibility and emotional resonance with the target audience.
• Experiment with AI tools in content production to enhance efficiency, creativity, and scalability while maintaining brand voice and quality standards.
• Build and maintain the brand’s reputation across media, social channels, and review platforms by ensuring consistent, trustworthy, and authoritative messaging.
• Translate brand mission into compelling narratives that challenge stereotypes about online dating for mature users and position the product as a safe, reliable, and empowering space.
• Own the end-to-end content lifecycle—from ideation and research to publication and performance analysis—without waiting for assigned tasks.
• Stay updated on emerging trends in ORM/SERM, AI-search, AEO/GEO, and short-form video content to inform content strategy and innovation.
• Produce and adapt content for short-form video formats including TikTok, Instagram Reels, and YouTube Shorts, with attention to hooks, pacing, and emotional triggers.
• Ensure all content aligns with international standards and is written for a global audience, with a strong emphasis on English-language proficiency and cultural nuance.

🎯 Requirements

• Proven experience in content marketing, PR, SEO/SMM content, or brand communications
• Native or near-native proficiency in English with ability to write for an international audience
• Demonstrated ability to create content for specific goals: traffic, trust, brand awareness, reputation, engagement, conversion
• High level of ownership: proactive ideation, testing, and execution from concept to publication
• Strong writing skills for complex or sensitive topics with clarity, empathy, and no corporate jargon
• Creativity in developing SMM formats: hooks, video scripts, storytelling, emotional triggers, cliffhangers

🏖️ Benefits

• Opportunity to shape the voice and reputation of an international product
• High autonomy in decision-making and space to experiment with AI tools
• Flexible schedule with remote work options from anywhere in the world or from office locations
• Competitive compensation and full ownership over the content direction
• Access to a team of experts for brainstorming and collaboration
• Full access to SKELAR Platform services including Legal, Finance, HR, IT, and Talent Acquisition support
• Participation in exclusive educational programs on AI, product management, and leadership
• Contribution to social impact through SKELAR Foundation, including support for veteran entrepreneurs
• On-site amenities: gym, climbing wall, green zones, libraries, daily breakfast and lunch in Kyiv
• Partial compensation for fitness activities in Warsaw
• Medical insurance and paid business travel when required by role
• Corporate discounts from partner companies

Skills & Technologies

Onsite

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Skelar AS

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About Skelar AS

Skelar provides cloud-based ERP and MES software for manufacturing companies, focusing on production planning, inventory control, quality management, and shop-floor data capture. The platform integrates with machines, sensors, accounting, and e-commerce systems to give real-time visibility into orders, materials, capacity, and costs. Targeting small to mid-sized factories in Europe, Skelar offers low-code customization, mobile apps, and open APIs. Founded in 2018 in Oslo, the company serves discrete manufacturers seeking to digitize operations without large consulting projects.

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