Content Marketing Manager

Conversica, Inc.

Job Overview

Location

United States, Remote

Job Type

Full-time

Full Job Description

📋 Description

• Develop and execute a comprehensive content marketing strategy to increase brand awareness, engagement, and market presence for Conversica.
• Create high-quality, compelling marketing content across multiple channels including website, blog, email, social media, whitepapers, case studies, and landing pages.
• Own and maintain the company website content, ensuring accuracy, consistency, and alignment with brand voice and marketing goals.
• Collaborate with leadership and cross-functional teams including sales, product, and demand generation to align content with business objectives and campaign needs.
• Turn strategic marketing ideas into polished, on-brand assets with minimal supervision, demonstrating strong independent execution skills.
• Craft narrative-driven storytelling that effectively communicates Conversica’s value proposition, customer success stories, and product capabilities.
• Manage the content calendar and editorial workflow to ensure consistent publishing schedules across all digital platforms.
• Optimize content for SEO and user engagement, using analytics to refine messaging and improve performance over time.
• Support marketing campaigns by producing timely, targeted content that drives lead generation and customer acquisition.
• Maintain brand consistency in tone, style, and visual messaging across all external communications.
• Conduct research on industry trends, competitor content, and audience preferences to inform content development and strategy.
• Edit and proofread content produced by internal teams or external contributors to ensure quality and compliance with brand standards.
• Work remotely as a fully independent contributor, coordinating asynchronously with team members across the United States.
• Report on content performance metrics and provide insights to guide future content planning and resource allocation.
• Adapt content for different audience segments including enterprise buyers, IT leaders, and C-suite executives.
• Ensure all content complies with legal, regulatory, and compliance requirements relevant to marketing communications.
• Stay current with evolving content marketing tools, platforms, and best practices to continuously improve output and efficiency.

🎯 Requirements

• Proven experience as a Content Marketing Manager or similar role with a portfolio of B2B marketing content
• Exceptional writing, editing, and storytelling skills with ability to produce polished, persuasive content independently
• Strong understanding of SEO principles and content optimization for digital channels
• Experience managing website content and executing website updates
• Ability to collaborate effectively with cross-functional teams including sales, product, and demand generation
• Demonstrated success in creating content that drives engagement, lead generation, and brand awareness

🏖️ Benefits

• Fully remote work arrangement based in the United States
• Opportunity to shape the brand narrative for a growing AI-driven sales automation company
• Collaborative, autonomous work environment with minimal micromanagement
• Access to marketing tools and resources to support content creation and campaign execution

Skills & Technologies

Remote

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Conversica, Inc.

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About Conversica, Inc.

Conversica provides AI-powered revenue automation software that uses conversational artificial intelligence to engage leads, customers and partners across email, SMS and web chat. Its platform autonomously nurtures prospects, schedules meetings, surfaces buying intent and powers customer success workflows, integrating with Salesforce, Microsoft Dynamics, HubSpot and other CRM and marketing systems. Designed for sales, marketing and customer experience teams, the SaaS solution leverages natural language processing to deliver human-like, two-way conversations at scale while providing analytics and insights to optimize revenue performance across the customer lifecycle.

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