Job Overview
Location
Canada
Job Type
Full-time
Category
Data Science
Date Posted
June 21, 2026
Full Job Description
đź“‹ Description
- • Serve as the primary content producer for the brand, owning written, video, and creative content from concept through delivery, including scripting, production, editing, and publishing
- • Support the production of written content across digital articles, email campaigns, social copy, and print collateral, ensuring all materials are clear, on-brand, and strategically relevant
- • Develop and execute content strategies aligned with target personas, industries, and Brand Marketing priorities, with specific focus on senior B2B buyers
- • Manage paid content initiatives with third-party influencers, ensuring alignment with brand voice and campaign goals
- • Lead the company’s owned podcast, including planning, production, and distribution, while securing and managing third-party podcast placements
- • Manage and grow the company’s social media presence across LinkedIn, YouTube, and emerging platforms, adapting format, tone, and posting cadence to each channel’s unique performance dynamics
- • Collaborate with the broader Marketing team to integrate content across events, paid advertising, organic outreach, and owned channels
- • Analyze content performance using platform analytics, conduct A/B tests on thumbnails, copy, and CTAs, and use engagement and reach metrics to inform future content decisions
- • Leverage AI-powered marketing tools to streamline content creation, reporting, and campaign performance optimization
- • Maintain an independent production schedule, manage deadlines, and uphold a consistent content calendar without constant oversight
- • Present creative concepts and strategic rationale to leadership and cross-functional teams, incorporating feedback constructively into iterative improvements
- • Stay current with evolving digital content trends and platform algorithms, proactively adjusting strategy to maximize reach and impact
- • Ensure all content reflects a consistent, compelling brand voice across all formats and channels, from social captions to long-form digital articles and print collateral
- • Translate data insights into actionable content adjustments, prioritizing initiatives that drive measurable audience growth and engagement
- • Work directly with the Creative Director to execute high-impact digital and content initiatives that elevate the brand nationwide
🎯 Requirements
- • 4 to 6 years of experience in content creation, social media, or a related marketing role, with a portfolio that shows multi-channel work
- • Solid writing across formats: social captions, email copy, digital articles, and print, with a consistent, compelling brand voice
- • Channel fluency: you know what performs on LinkedIn vs YouTube vs TikTok, email vs blogs, and video vs reports, and adapt format, tone, and cadence accordingly
- • Creative tools fluency with Claude and Figma, or equivalent, able to concept and execute without leaning on external resources for every asset
- • Data-comfortable: you read platform analytics, A/B test thumbnails, copy, and CTAs, and translate engagement and reach metrics into better content decisions
- • Hands-on experience with AI tools for content ideation, production efficiency, or personalisation workflows
🏖️ Benefits
- • Opportunity to shape the voice and digital presence of the organization nationwide
- • Direct collaboration with leadership and cross-functional teams
- • Access to AI-powered marketing technologies to streamline workflows
- • Flexible, on-demand talent environment with exposure to startups and scale-ups
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Highlightta Inc.
Highlightta provides AI-driven video clipping and automated highlight generation for sports, esports, and creator content. The platform ingests live or archived streams, detects key moments using computer vision and audio cues, and delivers ready-to-publish clips for social media. Customers include leagues, teams, broadcasters, and influencers seeking faster turnaround and higher engagement. Core features cover multi-stream support, customizable branding, real-time sharing APIs, and analytics dashboards that track clip performance across TikTok, Instagram, Twitter, and YouTube.
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