Content Writer / Copywriter

📋 Description

• • A Content Writer / Copywriter creates compelling, high-quality content that informs, engages, and converts, playing a vital role in driving marketing and sales outcomes through persuasive, on-brand, and SEO-optimized messaging.
• • The person will research industry topics, write long-form and short-form content (blogs, case studies, whitepapers, newsletters, web pages), produce ad copy, email campaigns, and sales collateral, collaborate with designers and marketers, edit and proofread for quality, maintain content calendars, and track performance using tools like Google Analytics and HubSpot to optimize for engagement and conversions.
• • Pavago is a remote-first talent partner connecting skilled professionals with U.S.-based clients; this role supports a client’s marketing team by delivering content that aligns with brand voice, supports lead generation, and enhances thought leadership across multiple formats.
• • The person can develop expertise in B2B SaaS and professional services writing, deepen SEO and conversion optimization skills, build a diverse portfolio across formats, and grow into a strategic content contributor who influences campaign performance and audience engagement.