CPT-10561 Senior Social Media Content Marketing Specialist

📋 Description

• • Are you a seasoned social media virtuoso with a passion for crafting compelling narratives and driving engagement? 20four7VA is seeking a highly skilled and execution-focused Senior Social Media Content Marketing Specialist to join our global network of independent contractors. This is a remote, senior-level role where you'll be instrumental in developing and implementing innovative social media strategies for clients primarily in developed markets like the United States, the United Kingdom, Canada, and Australia.
• • This is a hands-on position that demands a proactive approach to content creation, meticulous organization, and a deep understanding of platform-native growth strategies. You will be the driving force behind our clients' online presence, transforming their brand stories into captivating content across key platforms including Instagram, TikTok, YouTube, and LinkedIn. Your expertise will directly contribute to enhancing business efficiency, improving service delivery, and supporting operational functions through exceptional marketing execution.
• • Your core responsibilities will encompass a wide spectrum of social media and content marketing activities. You will manage the daily posting and scheduling of content, ensuring a consistent and engaging presence across all designated platforms. A significant part of your role will involve creating and publishing dynamic short-form video content, such as Reels, and visually appealing carousels and Stories. You'll be adept at drafting basic video scripts that align perfectly with a client's brand tone and voice, ensuring every piece of content resonates with the target audience.
• • Strategic content planning is paramount. You will develop comprehensive monthly content plans, meticulously aligned with overarching strategic content pillars. This includes conceptualizing storylines, crafting attention-grabbing hooks, writing persuasive captions, and outlining engaging scripts. You'll also be responsible for integrating long-term storytelling arcs into the content strategy, building a cohesive and impactful brand narrative over time. Furthermore, you will conduct thorough influencer research, presenting actionable recommendations for collaborations and partnerships, and planning these initiatives 30-45 days in advance to ensure seamless execution.
• • Content repurposing and optimization are key to maximizing reach and impact. You will skillfully repurpose long-form content and existing assets into engaging short-form formats, breathing new life into valuable material. You'll also be tasked with creating fresh content from provided themes, talking points, or frameworks, demonstrating versatility and creativity. Light video editing will be a regular part of your workflow, involving tasks such as cutting clips, adding captions, and formatting videos for optimal platform performance. You'll also coordinate closely with video editors on revisions and approvals, ensuring the final output meets the highest standards.
• • Community management and lead handling are integral to fostering a loyal audience. You will actively monitor and respond to comments and direct messages, cultivating a responsive and interactive online community. Engaging with followers on Reels and Stories will be crucial for building rapport and encouraging interaction. You'll also leverage tools like ManyChat (or similar) to build and manage automations, streamlining communication and lead qualification processes. Identifying and qualifying potential leads and inquiries will be a key contribution, directly supporting client growth objectives. You will also assist in the launch and management of new niche-focused brand accounts, expanding the client's digital footprint.
• • Analytics and reporting are essential for measuring success and informing future strategy. You will provide weekly performance insights, highlighting key trends and achievements. Comprehensive monthly reports will be prepared, covering crucial metrics such as engagement, growth, lead generation, and key actions taken. You'll also deliver monthly trend reports focusing on effective hooks, formats, tools, and content types, and prepare materials for monthly performance review calls, providing data-driven recommendations for continuous improvement.
• • Workflow and production management will ensure a structured and efficient content pipeline. You will manage a structured monthly workflow, including mid-month performance review preparation, monthly planning and presentation, batch editing and approval submissions, and coordinating filming schedules and voiceover requests. You'll maintain a 2-4 week forward planning horizon for content production and collaborations, ensuring that next month's content is fully prepared before the current month concludes. This role requires exceptional organizational skills and the ability to manage multiple projects and deadlines effectively. You will work approximately 40 hours per week, with flexible daily working times, though availability for overlapping hours to support collaboration will be necessary. The scheduled working days are Monday to Friday, with occasional flexibility for launches and content days.