Creative Director, Growth

OpenAI, Inc.

Job Overview

Location

New York City

Job Type

Full-time

Full Job Description

📋 Description

• Lead creative direction across growth initiatives by establishing a high bar for storytelling, design, writing, relevance and quality across all outputs.
• Translate business objectives, audience insights, and performance learnings into clear creative direction and breakthrough ideas.
• Develop concepts and narratives that can scale globally while remaining relevant to local audiences and cultural contexts.
• Partner closely with Growth Marketing to shape briefs, identify opportunities, and define creative approaches that balance experimentation with brand integrity.
• Steer external agencies by setting direction, providing feedback, and ensuring work meets OpenAI's standards for craft, effectiveness, and originality.
• Help evolve creative processes, frameworks, and systems that enable teams to move faster without compromising quality.
• Identify patterns in testing, audience behavior, and campaign performance to inform future creative decisions and experimentation.
• Collaborate closely with designers, writers, motion teams, producers, and strategists to bring integrated ideas to life.
• Balance long-term thinking with rapid execution, knowing when a project calls for ambitious creative exploration and when it requires pragmatic decision-making.
• Navigate ambiguity with confidence and act as a trusted creative partner to cross-functional stakeholders.

🎯 Requirements

• Have 10+ years of experience in creative roles, including experience leading multidisciplinary work across social, growth and/or integrated marketing.
• Are a true creative generalist who can think strategically while maintaining strong instincts for execution and craft.
• Bring demonstrated expertise in social-first creative, with a deep understanding of how ideas translate across platforms, audiences, and evolving behaviors.
• Have a portfolio demonstrating exceptional creative judgment and leadership across a variety of channels and formats.
• Are comfortable using data, testing, and audience insights to sharpen creative thinking without becoming constrained by them.
• Have experience working with and directing agencies, and know how to get the best out of external partners.
• Thrive in fast-moving environments and don't see speed as a trade-off for quality.

🏖️ Benefits

• Competitive salary
• Comprehensive benefits package
• Opportunity to work with cutting-edge AI technology
• Collaborative and dynamic work environment
• Professional development opportunities
• Flexible work arrangements

Skills & Technologies

Onsite

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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