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CRM Marketing Intern

Lodgify Software S.L.

Job Overview

Location

Barcelona - internship

Job Type

Full-time

Full Job Description

📋 Description

• Join Lodgify, a rapidly expanding scale-up company at the forefront of the vacation rental industry, and contribute to our mission of empowering property owners and managers globally through innovative technology. As a key player in the market, backed by significant funding, we are dedicated to transforming how short-term rentals are managed and grown.
• This is an exceptional opportunity for a motivated and detail-oriented CRM Marketing Intern to immerse yourself in the world of customer relationship management and marketing automation within a fast-paced, international environment. You will be an integral part of our vibrant marketing team, based in our energetic Barcelona headquarters.
• The primary focus of this internship is to provide hands-on experience and practical learning in executing and optimizing CRM strategies. You will support the development and deployment of marketing campaigns designed to deepen customer relationships, foster loyalty, and ultimately drive business growth. This role is perfect for someone eager to learn and contribute to impactful marketing initiatives.
• You will work closely with the CRM team to understand customer segmentation, lifecycle marketing, and the technical aspects of our CRM platform. This involves assisting in the creation of targeted email campaigns, managing data segments, and monitoring campaign performance to identify areas for improvement and innovation.
• A significant part of your role will involve supporting the execution of automated marketing workflows. This includes setting up triggers, defining customer journeys, and ensuring the seamless delivery of personalized communications across various touchpoints. You will learn how to leverage marketing automation tools to deliver timely and relevant messages to our diverse customer base.
• You will be involved in analyzing campaign data and marketing performance metrics. This includes tracking key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and customer lifetime value. Your insights will help the team make data-driven decisions to refine our marketing strategies and enhance customer engagement.
• Assist in maintaining and enriching our customer database. This involves data hygiene tasks, ensuring data accuracy, and supporting the segmentation of our customer base for more personalized marketing efforts. Understanding and managing customer data is crucial for effective CRM.
• Collaborate with cross-functional teams, including the broader marketing department, sales, and customer success, to ensure alignment on CRM strategies and campaign objectives. This cross-collaboration will provide a holistic view of the customer journey and the impact of CRM efforts.
• Support in the A/B testing of different campaign elements, such as subject lines, content, and calls-to-action, to optimize engagement and conversion rates. Learning to iterate and improve based on performance data is a core skill you will develop.
• Contribute to the development of new CRM initiatives and marketing automation strategies. You will have the chance to propose ideas and participate in brainstorming sessions, bringing fresh perspectives to our ongoing efforts.
• Gain exposure to various marketing technologies and tools used in a modern marketing stack, with a particular emphasis on CRM and marketing automation platforms. This practical exposure will be invaluable for your future career development.
• Understand the importance of customer segmentation and personalization in driving marketing effectiveness. You will learn how to tailor messages and offers to specific customer groups based on their behavior, preferences, and lifecycle stage.
• Help in the creation of reports and dashboards to visualize campaign performance and key CRM metrics, making complex data accessible and understandable for the team.
• Participate in team meetings, providing updates on your tasks and contributing to discussions on marketing strategy and execution. This will enhance your communication and presentation skills.
• This internship is designed to provide a comprehensive learning experience, equipping you with practical skills and a solid understanding of CRM marketing principles within a thriving tech company. You will be mentored by experienced professionals who are passionate about sharing their knowledge and fostering your growth.
• Ultimately, your contribution will directly impact our ability to connect with our users, build stronger relationships, and drive sustained growth for Lodgify. You will be part of a team that values innovation, collaboration, and a data-driven approach to marketing.

🎯 Requirements

• Currently pursuing a degree in Marketing, Business Administration, Communications, or a related field.
• Strong interest in CRM, marketing automation, and digital marketing.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Eagerness to learn and a proactive attitude.
• Fluency in English (written and spoken).

🏖️ Benefits

• Gain hands-on experience in CRM and marketing automation within a leading tech scale-up.
• Mentorship from experienced marketing professionals.
• Opportunity to contribute to real-world marketing campaigns and initiatives.
• Exposure to a dynamic, international work environment in Barcelona.
• Potential for future career opportunities within Lodgify.

Skills & Technologies

Junior

Onsite

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Lodgify Software S.L.

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About Lodgify Software S.L.

Lodgify provides vacation-rental software that enables property owners and managers to create branded websites, synchronize calendars across booking channels such as Airbnb and Vrbo, process secure payments, and manage reservations, communications, and housekeeping from one dashboard. The cloud platform offers templates, automation tools, and open APIs to reduce manual tasks, increase direct bookings, and scale portfolios ranging from single apartments to hundreds of units worldwide.

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