Digital GA4 Analytics Specialist

Jellyfish

Job Overview

Location

Johannesburg

Job Type

Full-time

Full Job Description

📋 Description

• Translate client business requirements into comprehensive measurement frameworks, dashboards, and actionable analytics insights using Google Analytics 4 (GA4).
• Manage end-to-end GA4 implementations including event tracking, conversion setup, custom reporting, and ongoing data quality assurance for international clients.
• Design, implement, and troubleshoot tracking solutions using Google Tag Manager (GTM) and data layer configurations to ensure accurate, scalable, and maintainable data collection.
• Configure and optimize Consent Mode and Enhanced Conversions to align with global privacy regulations while maximizing measurement accuracy and data fidelity.
• Implement and maintain enhanced e-commerce tracking to capture customer journeys, product interactions, and revenue performance across digital touchpoints.
• Go beyond standard reporting to synthesize complex data into compelling narratives that drive strategic client decisions and media activation improvements.
• Collaborate cross-functionally with digital marketing, media, and tech teams to align analytics strategy with client objectives and campaign performance goals.
• Ensure data integrity through rigorous testing, validation, and debugging of tracking implementations across multiple platforms and devices.
• Stay current with evolving GA4 features, privacy standards, and industry best practices to continuously improve measurement solutions.
• Support the consolidation of the Brand Data unit by contributing to standardized processes and scalable analytics frameworks used across global client accounts.
• Work within a collaborative, diverse team environment that values innovation, inclusive collaboration, and professional growth in digital analytics.
• Contribute to the development of client relationships by demonstrating deep understanding of their business goals and delivering value through data-driven recommendations.
• Participate in continuous learning and skill development to advance toward senior specialist roles in digital analytics, measurement strategy, or data consulting leadership.

🎯 Requirements

• Over 2 years of experience with Google Analytics 4 (GA4), including event configuration, advertising platform conversion tracking, custom reporting, and analysis.
• Hands-on experience with Google Tag Manager (GTM), data layer implementation, and tracking and debugging methodologies.
• Understanding of privacy-compliant data collection methods, including Consent Mode and Enhanced Conversions.
• Ability to interpret data, identify trends, and communicate actionable recommendations to clients and stakeholders.
• Strong collaboration skills to evaluate problems and find practical solutions with cross-functional teams.
• Passion for building long-lasting client relationships and adding measurable value to their business outcomes.

🏖️ Benefits

• Eligibility to join a discretionary annual bonus scheme.
• Flexible work arrangement allowing up to 60% remote work with flexible hours between 8am and 6:30pm.
• 14 weeks of paid leave for primary caregivers and 4 weeks for secondary caregivers, plus £1000 (or equivalent) toward courses for returning primary caregivers.

Skills & Technologies

Remote

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Jellyfish

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About Jellyfish

Jellyfish is a global digital marketing agency that provides paid media, creative, analytics, and training services for brands seeking measurable growth. Founded in 2005, the company operates from offices across North America, EMEA, and APAC, serving clients such as Google, Samsung, and Uber. It combines consultancy, technology partnerships, and in-house talent to manage campaigns across search, social, programmatic, and retail media. Jellyfish also offers certification programs and proprietary tools to upskill marketers and optimize performance across Google Marketing Platform, Amazon Ads, and other ecosystems.

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