Digital Marketing Specialist

📋 Description

• • Own the full lifecycle of digital campaigns—from data pull to post-mortem—ensuring every email, landing page, and ad set is optimized for maximum ROI. You will be the go-to analyst who translates raw numbers into clear, actionable insights that shape creative direction and budget allocation.
• • Manage the company’s WordPress/Webflow ecosystem daily: publish new blog posts, update evergreen pages, A/B-test headlines, compress images, and monitor Core Web Vitals so that every visitor enjoys a fast, SEO-friendly experience that ranks and converts.
• • Build, schedule, and iterate high-impact email campaigns inside HubSpot. Segment lists by persona, lifecycle stage, and engagement level; craft automated nurture sequences that move prospects from lead to MQL to SQL without manual lift.
• • Design and deploy conversion-focused landing pages in HubSpot that align with paid-media creative, webinar topics, and product launches. Wireframe, write copy, QA across devices, and integrate forms, tracking pixels, and progressive profiling for seamless lead capture.
• • Serve as the cross-functional glue between product, creative, and growth teams. Translate campaign briefs into technical specs, flag blockers early, and ensure brand voice, visual identity, and data architecture stay perfectly synchronized across every touchpoint.
• • Monitor KPI dashboards daily—open rates, CTR, CPL, CAC, LTV, ROAS—and present weekly “state-of-the-funnel” reports to leadership. When metrics dip, you’ll hypothesize, test, and iterate fast to get performance back on track.
• • Continuously audit and improve marketing workflows. Whether it’s reducing email production time through modular templates or creating Zapier automations that push webinar registrants straight into Slack, you’ll make the team faster, smarter, and more scalable.
• • Stay ahead of industry trends—iOS privacy updates, GA4 migrations, AI-driven personalization—and translate them into pilot programs that keep the company at the cutting edge of digital growth.
• • Champion a culture of documentation: build SOPs, Loom walkthroughs, and Notion playbooks so institutional knowledge is never lost and onboarding new teammates takes hours, not weeks.
• • Contribute to quarterly OKR planning by providing data-backed recommendations on channel mix, budget reallocation, and audience expansion strategies that directly influence revenue goals.