Job Overview
Location
USA - Remote - New York
Job Type
Full-time
Category
Marketing
Date Posted
April 2, 2026
Full Job Description
đź“‹ Description
- • Lead integrated media planning strategy for a major B2B client, ensuring alignment between traditional and digital media channels to drive measurable business outcomes and strengthen long-term client partnerships.
- • Oversee the end-to-end development and execution of complex, multi-channel media plans across TV, CTV, video, social, programmatic, and search, translating client objectives into actionable, data-informed campaigns.
- • Serve as the primary client-facing expert on media planning, proactively communicating insights, timelines, and resource needs while building trust through strategic counsel and transparent reporting.
- • Manage large-scale media budgets and flowcharts, optimizing allocation across channels based on performance insights, competitive intelligence, and evolving market opportunities.
- • Collaborate cross-functionally with creative, analytics, and activation teams to ensure seamless execution and continuous improvement of integrated campaigns.
- • Mentor and guide junior planners, fostering a culture of innovation, accountability, and data-driven decision-making within the media planning function.
- • Stay ahead of emerging media trends and technologies, identifying new opportunities for audience engagement and campaign effectiveness in the B2B landscape.
- • Ensure all deliverables meet agency quality standards and client SLAs, maintaining rigorous attention to detail in timelines, reporting, and presentation.
🎯 Requirements
- • 8+ years of media planning experience in a large agency environment, with a proven track record in B2B media strategy and execution.
- • Deep expertise in TV, CTV, social, and digital media planning and buying, including hands-on experience with programmatic and video ecosystems.
- • Proficiency with industry-standard media tools including Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, ad servers, web analytics platforms, and media research systems.
- • Demonstrated ability to manage large media budgets and complex flowcharts while maintaining fiscal accountability and strategic foresight.
- • Strong client-facing skills with experience presenting media plans, insights, and recommendations to senior B2B stakeholders.
- • Proven ability to build and sustain collaborative relationships across internal teams and external partners.
🏖️ Benefits
- • Comprehensive health coverage including medical, vision, and dental insurance.
- • Retirement savings through 401(k) plan with potential company match.
- • Generous time-off policies including flexible PTO, at least 15 paid holidays, paid sick and safe leave, and paid parental leave.
- • Life insurance and short- and long-term disability coverage for financial protection.
- • Flexible remote work arrangement with expectation of office attendance for those within commutable distance of Dentsu hubs (Chicago, metro Detroit, Los Angeles, NYC).
- • Commitment to equity, inclusion, and reasonable accommodations for individuals with disabilities and veterans.
Skills & Technologies
About Dentsu Aegis Network Ltd.
Dentsu Aegis Network was a multinational media and digital marketing communications group headquartered in London, operating across 145 countries. It provided advertising, media planning, digital performance, creative, data, and public relations services through agencies such as Carat, Dentsu, iProspect, Isobar, Posterscope, Vizeum, and Mcgarrybowen. The group was formed in 2012 when Japanese advertising giant Dentsu acquired the British Aegis Group for US $4.9 billion. In January 2020 the parent company Dentsu Group announced it would retire the Dentsu Aegis Network name, consolidating all operations under the single Dentsu brand, ending the eight-year lifespan of the network.
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