Job Overview
Location
USA - Remote - Maryland
Job Type
Full-time
Category
Marketing
Date Posted
April 2, 2026
Full Job Description
đź“‹ Description
- • The Director, Event Marketing leads Merkle’s enterprise event strategy in partnership with marketing leadership, overseeing the full events portfolio and calendar while managing the events team and serving as the primary point of contact for executive and senior-level stakeholders. This role is critical to aligning event initiatives with brand positioning, revenue goals, and marketing priorities to drive measurable business impact through strategic, data-informed event experiences.
- • Day-to-day responsibilities include defining and executing Merkle’s event strategy aligned with marketing priorities, brand positioning, and revenue goals; leading the events team and driving cross-functional alignment across marketing, sales, and client teams; maintaining ownership of the enterprise event calendar to ensure prioritization and resource alignment; monitoring industry trends, competitive activity, and emerging technologies to evolve event strategy; owning the events budget including forecasting, vendor negotiations, and cost optimization; managing partner and vendor relationships through contracts, performance oversight, and delivery expectations; ensuring all programs are executed on time, within scope, and within budget; partnering with marketing leads, demand generation, and content teams to deliver integrated, end-to-end event experiences; collaborating with sales and client leadership to drive engagement and pipeline generation through event programming; overseeing the development of pre-, during-, and post-event communication plans across channels; establishing event KPIs and performance measurement frameworks; reporting results, insights, and recommendations to senior leadership; ensuring events consistently support lead generation, pipeline goals, and ROI targets; utilizing event platforms such as Cvent, Splash, and ON24 to manage in-person, virtual, and hybrid events; and championing process improvements and operational best practices across the events lifecycle.
- • The events team operates within Merkle, a data-driven performance marketing agency under Dentsu Aegis Network Ltd., where collaboration with marketing, sales, and client teams is essential to delivering integrated campaigns that generate measurable outcomes. The company emphasizes innovation, accountability, and client-centric solutions, leveraging technology and analytics to optimize marketing performance across B2B and B2C sectors.
- • In this role, the individual will develop advanced expertise in enterprise-scale event strategy, budget governance, cross-functional leadership, and performance analytics; gain influence over senior stakeholders through data-backed storytelling and strategic alignment; master the integration of virtual, hybrid, and in-person event technologies; and position themselves as a strategic leader capable of driving pipeline and revenue through innovative event experiences — opening pathways to broader marketing or general management leadership roles within Dentsu’s global network.
🎯 Requirements
- • 10+ years of event marketing experience, including 3+ years in a leadership role
- • Experience managing event programs across in-person, virtual, hybrid, and internal formats
- • Strong leadership skills with experience managing teams
- • Executive-level communication skills with the ability to influence and align senior stakeholders
- • Proficiency with event technology platforms (Cvent, Splash, ON24)
🏖️ Benefits
- • Medical, vision, and dental insurance
- • Life insurance
- • Short-term and long-term disability insurance
- • 401k retirement plan
- • Flexible paid time off
- • At least 15 paid holidays per year
- • Paid sick and safe leave
- • Paid parental leave
Skills & Technologies
About Dentsu Aegis Network Ltd.
Dentsu Aegis Network was a multinational media and digital marketing communications group headquartered in London, operating across 145 countries. It provided advertising, media planning, digital performance, creative, data, and public relations services through agencies such as Carat, Dentsu, iProspect, Isobar, Posterscope, Vizeum, and Mcgarrybowen. The group was formed in 2012 when Japanese advertising giant Dentsu acquired the British Aegis Group for US $4.9 billion. In January 2020 the parent company Dentsu Group announced it would retire the Dentsu Aegis Network name, consolidating all operations under the single Dentsu brand, ending the eight-year lifespan of the network.
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