Director, Integrated Marketing Strategy

Sedgwick Claims Management Services, Inc.

Job Overview

Location

Telecommuter MA

Job Type

Full-time

Full Job Description

📋 Description

• Leads the development and execution of integrated marketing campaigns that align brand, demand generation, and account-based marketing (ABM) strategies to drive pipeline growth, executive engagement, and strategic account penetration.
• Partners with sales leadership to identify and prioritize strategic accounts and align marketing initiatives with revenue goals.
• Collaborates with marketing centers of excellence to deploy multi-channel tactics including digital, events, content, nurture, webinars, ABM, and sales outreach.
• Designs and executes account-based marketing programs tailored to target industries, buyer personas, and organizational priorities.
• Coordinates personalized outreach initiatives, including landing pages, executive events, and customized nurture experiences to engage key accounts.
• Manages the team’s marketing budget and allocates Agile Team resources toward highest-value growth initiatives.
• Develops campaign briefs, messaging frameworks, KPI definitions, and executive-ready reporting to ensure strategic alignment and measurable outcomes.
• Drives continuous optimization of campaign performance through testing, analytics, and data-driven insights across targeting, conversion, and engagement metrics.
• Supports demand generation and lead capture efforts tied to MQL, SQL, and pipeline objectives.
• Leads conference and executive event marketing strategy, including pre-event planning, onsite execution, and post-event engagement programs.
• Works closely with cross-functional teams including creative, communications, digital, analytics, and business units to ensure cohesive campaign delivery.
• Partners with business unit Presidents and their teams to develop marketing strategies that support overall growth objectives.
• Provides regular updates and performance insights to business unit leadership, using learnings to refine and optimize future campaigns.
• Collaborates with fellow Brand Strategists to establish best practices and best-in-class marketing approaches across the organization.
• Administers company personnel policies, including interviewing, hiring, and establishing performance development plans for direct reports.
• Conducts performance discussions and provides leadership, guidance, and motivation to promote maximum team performance.
• Travels as required to support campaign execution, client engagements, and industry events.
• Performs other duties as assigned to support organizational objectives.

🎯 Requirements

• 8 to 12+ years of B2B marketing experience with emphasis on integrated marketing, demand generation, and account-based marketing (ABM)
• Demonstrated success developing and optimizing multi-channel campaigns that drive measurable pipeline growth and business outcomes
• Proven experience partnering with sales leadership and executive stakeholders to align marketing strategies with revenue priorities
• Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase)
• Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement
• Bachelor’s degree in marketing, business, or a related field

🏖️ Benefits

• Opportunity to work at a Certified Great Place to Work® and Fortune Best Workplaces in Financial Services & Insurance
• Support for work-life balance and a caring organizational culture
• Access to reasonable accommodations as needed
• Exposure to a global team of 33,000 colleagues serving clients worldwide
• Career growth opportunities within a recognized national employer
• Inclusive workplace culture that encourages applications from candidates whose experience doesn’t perfectly align with every qualification

Skills & Technologies

Onsite

Degree Required

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Sedgwick Claims Management Services, Inc.

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About Sedgwick Claims Management Services, Inc.

Sedgwick is a global provider of technology-enabled risk, benefits and integrated business solutions, primarily handling insurance claims, managed care, absence and disability, and productivity management for employers, carriers, and administrators. The company processes millions of claims annually across workers' compensation, property, casualty, disability, and other lines, leveraging analytics and digital platforms to improve outcomes, reduce costs, and enhance customer and employee experiences.

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