Director, Performance Marketing

Ramp Business Corporation

Job Overview

Location

New York, NY (HQ)

Job Type

Full-time

Full Job Description

📋 Description

• Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and emerging channels.
• Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
• Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across all performance marketing channels.
• Partner with Analytics, Product, and Finance teams to measure campaign performance, optimize spend, and align marketing initiatives with company-wide growth goals.
• Drive systematic creative experimentation in collaboration with design and content teams to improve conversion rates and campaign effectiveness.
• Identify, test, and scale emerging performance marketing channels and technologies to future-proof Ramp’s acquisition engine.
• Report on key performance metrics and provide strategic insights to executive leadership to ensure transparency and alignment with business objectives.
• Own the end-to-end execution of Ramp’s performance marketing initiatives, ensuring high-stakes, data-dense campaigns deliver measurable impact on business outcomes.
• Scale a substantial annual marketing budget exceeding $10M across multiple channels while maintaining efficiency and innovation.
• Challenge conventional marketing approaches with creative, data-backed strategies that drive growth beyond industry norms.
• Build and develop high-performing teams with a focus on leadership, professional growth, and operational excellence in a fast-paced, high-urgency environment.
• Ensure all marketing activities are aligned with Ramp’s mission to automate and optimize financial infrastructure for over 70,000 businesses managing $200B in annualized spend.
• Maintain rigorous standards for attribution modeling, incrementality testing, and ROI measurement to guide strategic decisions and resource allocation.
• Collaborate cross-functionally to integrate performance marketing insights into product development and customer journey optimization.
• Stay ahead of industry trends and emerging platforms to ensure Ramp remains a leader in performance marketing innovation within the B2B SaaS and fintech sectors.

🎯 Requirements

• 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech
• Proven success scaling large performance budgets ($10M+ annually) across multiple channels
• Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement
• Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches
• Exceptional leadership and people management skills with a track record of building and developing teams
• Strong business acumen and judgment to balance efficiency with bold growth bets

🏖️ Benefits

• Flexible PTO
• Unlimited AI token usage
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents (US)
• One Medical annual membership (US)
• 401(k), including employer match on contributions made while employed by Ramp (US)
• Fertility HRA (up to $10,000 per year) (US)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay (US)
• Pet insurance (US)
• In-office perks: lunch, snacks, drinks, and more (US)
• Relocation support to NYC or SF (as needed) (US)
• Group medical, dental, and vision coverage through Sun Life (Canada)
• Life, AD&D, and disability coverage (Canada)
• Fertility drug coverage (up to $4,000 lifetime) (Canada)
• Group Retirement Plan with employer match (RRSP + DPSP) (Canada)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay (Canada)
• Employee Assistance Program and virtual care through Lumino Health (Canada)
• Private medical insurance through Freedom Elite (UK)
• Virtual GP and at-home care via eMed x Livi (UK)
• Workplace pension through Penfold, with salary sacrifice option (UK)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay (UK)

Skills & Technologies

Onsite

Degree Required

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Ramp Business Corporation

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About Ramp Business Corporation

Ramp Business Corporation provides corporate finance automation software that combines corporate cards, expense management, bill payments, accounting integrations and procurement controls into one platform. The company issues physical and virtual cards, captures receipts via OCR, enforces spend policies, and offers real-time analytics to reduce costs. Founded in 2019 and headquartered in New York City, it serves businesses from startups to large enterprises, focusing on replacing legacy expense systems with automated workflows. Ramp earns interchange revenue from card transactions and subscription fees from its software suite.

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