Director Product Management

📋 Description

• • Own and drive the strategic product vision for GoDaddy’s next-generation web-presence and commerce platform, translating market insights, customer feedback, and data into a multi-year roadmap that will directly influence how millions of entrepreneurs and small businesses succeed online.
• • Lead, mentor, and scale a high-performing team of product managers, designers, and analysts across Tempe, Seattle, and remote hubs, fostering a culture of experimentation, customer obsession, and rapid iteration while ensuring every release ladders up to company OKRs.
• • Partner daily with engineering, UX, data science, marketing, sales, and customer care to define detailed user stories, acceptance criteria, and success metrics, then shepherd features from ideation through launch, post-launch optimization, and eventual sunset.
• • Champion a data-driven mindset: instrument every feature with KPIs, run A/B and multivariate tests, and present weekly insights to executives that quantify impact on revenue, retention, and customer NPS.
• • Deeply understand the needs of micro-entrepreneurs, freelancers, and small retailers through qualitative interviews, quantitative surveys, and on-site visits, then translate those insights into differentiated product capabilities that outshine competitors like Shopify, Wix, and Square.
• • Serve as the public face of the product line—evangelizing the roadmap at customer councils, industry conferences, and internal sales kickoffs—while gathering real-time feedback that continuously sharpens priorities.
• • Collaborate with finance and pricing teams to model P&L scenarios, optimize packaging, and introduce new monetization levers (subscriptions, usage-based tiers, marketplace commissions) that accelerate ARR growth.
• • Establish and maintain a rigorous prioritization framework (RICE, WSJF, or equivalent) that balances quick-win experiments with foundational platform investments, ensuring 80 % of roadmap capacity is always aligned to the highest-impact bets.
• • Drive cross-functional incident response for high-severity customer issues, turning pain points into backlog items that prevent recurrence and improve trust scores.
• • Influence M&A strategy by identifying capability gaps, leading diligence on potential acquisitions, and integrating new products into the core platform with minimal customer disruption.
• • Craft crisp, executive-level narratives for quarterly business reviews, board decks, and investor days that clearly articulate progress, learnings, and next bets.
• • Instill agile best practices—dual-track discovery/delivery, story mapping, lean UX canvases—so teams ship value every two weeks and continuously refine scope based on validated learning.
• • Champion accessibility, security, and localization requirements from day one, ensuring the platform meets WCAG 2.1, SOC 2, and global compliance standards without slowing velocity.
• • Build strategic partnerships with ecosystem players (payments, shipping, marketing apps) to expand the value proposition and create network effects that lock in long-term customer loyalty.