Gen AI Art Director

📋 Description

• • As a Gen AI Art Director at Jellyfish, you will lead the rapid creation and optimization of creative assets for performance campaigns using the Pencil Pro platform, directly influencing how Australia’s biggest advertisers leverage generative AI in their marketing strategies.
• • Day to day, you will drive creative concepting for Gen AI campaigns, develop and deliver concepts for video formats like YouTube Shorts and Instagram Reels using Pencil agents, engage in practical art design and continuous asset optimization based on real-time campaign performance, collaborate with Jack Smyth to take briefs and create storyboards for client approval, and ensure professional delivery of projects while communicating ideas to senior teams.
• • Jellyfish is a global digital marketing agency that fuses tech enthusiasts, creative minds, and media and data experts to empower clients’ digital journeys through innovative, diverse, and inclusive collaboration, challenging the status quo and crafting influential stories for global brands.
• • In this role, you will deepen your expertise in generative AI design practices, define best practices for Australia’s top advertisers using Pencil, demonstrate the future of AI-driven creativity to Jellyfish’s global organization, and grow your skills in performance marketing, cross-functional collaboration with developers and UX designers, and high-impact asset production under tight deadlines.