Growth Marketing Manager

Scale Army

Job Overview

Location

Egypt

Job Type

Contract

Full Job Description

📋 Description

• Own and scale the company’s B2B customer acquisition strategy through paid search, outbound email, and AI-driven marketing initiatives.
• Manage end-to-end Google Ads campaigns including keyword research, audience targeting, budget allocation, landing page testing, and performance optimization to maximize ROAS and lead quality.
• Design and execute outbound email campaigns and nurture sequences, ensuring consistent messaging across acquisition and retention channels.
• Build and optimize CRM workflows and marketing automations, primarily using HubSpot, to align sales, marketing, and customer retention efforts.
• Develop and maintain marketing dashboards and reporting systems to track lead generation, conversion rates, CAC, ROAS, and revenue contribution.
• Implement AI-powered tools and workflows to enhance campaign execution, reporting accuracy, and operational efficiency across marketing functions.
• Analyze customer behavior and campaign performance data to identify growth opportunities and drive data-driven decision-making.
• Create scalable acquisition systems that support long-term business growth while maintaining a lean, high-performance operational model.
• Collaborate with leadership to define marketing strategy, prioritize initiatives, and measure impact on overall business revenue.
• Continuously test and refine marketing systems to improve efficiency, reduce cost per lead, and increase pipeline velocity.
• Maintain accurate marketing data integrity and ensure all tracking, tagging, and attribution systems are properly configured.
• Work during U.S. business hours (9:00 AM - 5:00 PM PST) to align with client time zones and support U.S.-based operations.
• Leverage AI tools for automation in campaign optimization, audience segmentation, email personalization, and performance reporting.
• Balance hands-on campaign execution with strategic planning to build repeatable, scalable growth systems.
• Communicate performance insights and strategic recommendations clearly to leadership and cross-functional teams.
• Operate with full ownership of marketing outcomes, accountability for results, and a bias toward action and measurable impact.

🎯 Requirements

• 4+ years of experience in Growth Marketing, Performance Marketing, or Demand Generation
• Proven experience managing Google Ads campaigns and advertising budgets
• Experience with HubSpot CRM and marketing automation platforms
• Experience with outbound email marketing and lead nurturing workflows
• Strong analytical skills with proven ability to build marketing dashboards and report on KPIs like CAC, ROAS, and conversion rates
• Familiarity with AI tools for marketing automation and optimization

🏖️ Benefits

• Fully remote work with flexibility to operate within U.S. business hours (9:00 AM - 5:00 PM PST)
• Opportunity to own and scale the entire growth marketing function within a successful 8-figure eCommerce and B2B business
• Direct collaboration with leadership to shape strategy and influence long-term business growth
• Exposure to cutting-edge AI-driven marketing workflows and automation systems

Skills & Technologies

Remote

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About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

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