Growth Specialist - Digital Marketing

Lennar Corporation

Job Overview

Location

Madison WI - Virtual

Job Type

Full-time

Full Job Description

📋 Description

• Manage pay-per-click campaigns across all major search engines to exceed KPIs for Lennar’s national divisions
• Own and optimize emerging digital acquisition channels including Zillow, BDX, Realtor.com, programmatic display, direct mail, and OTT platforms
• Develop and implement operational strategies to scale customer acquisition through evolving digital channels
• Stand up new marketing processes such as division task trackers, content approval workflows, and ad operations systems
• Serve as the primary point of contact for internal divisions on advertising requests, landing page updates, and campaign changes
• Analyze campaign performance using Google Analytics, Salesforce, and Tableau to drive data-informed optimizations
• Present strategic insights and campaign results through clear, compelling PowerPoint presentations focused on KPI improvement
• Design and execute A/B tests to enhance organic and paid performance across digital platforms
• Manage cross-functional customer engagement initiatives and coordinate follow-ups with HR, Legal, and regional divisions
• Collaborate with the growth team to streamline social media workflows and evolve processes as channel needs change
• Ideate and implement strategic workflows for new and emerging advertising platforms to support acquisition goals
• Maintain detailed documentation and follow-ups for all marketing requests and operational changes
• Support team education by explaining complex digital marketing concepts to non-marketing stakeholders
• Perform multiple detail-oriented tasks with simultaneous deadlines while maintaining accuracy and efficiency
• Anticipate operational needs and execute tasks with minimal supervision
• Operate within a hybrid environment requiring regular in-person attendance at company communities, job sites, and offices
• Work in confined construction trailer environments and perform physical tasks including climbing stairs, lifting equipment over 50 pounds, and operating motor vehicles
• Utilize MS Excel, PowerPoint, and Word for campaign tracking, reporting, and communication
• Access and use Company-approved tools including AI systems, data analysis platforms, and customer engagement applications

🎯 Requirements

• 4-year degree in Advertising, Marketing, Communications, Business, or equivalent relevant experience
• 1+ years hands-on experience in digital marketing
• Proven track record of managing performance-based paid search campaigns and exceeding campaign goals
• Proficiency in MS Excel, PowerPoint, and Word
• Exceptional communication and interpersonal skills with strong written and verbal abilities
• Ability to multi-task, prioritize based on opportunity and risk, and work independently with minimal direction

🏖️ Benefits

• Medical, Dental, and Vision health insurance coverage
• 401(k) Retirement Plan with $1 for $1 company match up to 5%
• Paid Parental Leave and Associate Assistance Plan
• Education Assistance Program and up to $30,000 in Adoption Assistance
• Up to three weeks of vacation annually, plus Holiday, Sick Leave, and Personal Days
• New Hire Referral Bonus Program and significant Home Purchase Discounts

Skills & Technologies

Onsite

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Lennar Corporation

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About Lennar Corporation

Lennar Corporation is a leading homebuilder in the United States, primarily focused on the construction and sale of single-family homes, townhomes, and condominiums. The company operates in numerous markets across the country, offering a wide range of home designs to suit various lifestyles and budgets. Beyond homebuilding, Lennar also provides a variety of financial services, including mortgage financing, title insurance, and closing services, through its affiliated companies. This integrated approach allows them to offer a comprehensive homeownership experience. Lennar is committed to quality construction, innovative designs, and customer satisfaction, making it one of the largest and most respected homebuilders in the nation.

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