GTM BI Analyst

📋 Description

• • Design, build, and maintain interactive dashboards and data visualizations in Domo to monitor Go-to-Market (GTM) performance metrics including pipeline health, campaign ROI, and conversion rates.
• • Act as the primary technical liaison between GTM stakeholders and the Data Experience (DX) team to translate business requirements into technical data models and ensure data quality and integrity.
• • Conduct deep-dive analytical analyses to identify trends, root causes of performance fluctuations, and deliver actionable insights to RevOps, Sales, and Marketing leadership.
• • Partner directly with Sales, Marketing, and Customer Success teams to understand their analytical needs and proactively recommend new metrics and reports that enhance decision-making.
• • Drive standardization and documentation of key GTM metrics such as pipeline stages and churn definitions across systems and reporting platforms to ensure consistency and adoption.
• • Collaborate with Finance and RevOps Strategy teams to build and maintain GTM capacity models, sales forecasting models, and long-range planning data sets aligned with business goals.
• • Apply statistical and predictive modeling techniques to identify drivers of GTM performance and simulate the impact of operational changes.
• • Enable business users through training and documentation to self-serve insights from the BI platform and serve as a technical mentor within the RevOps team on BI best practices.
• • Optimize SQL queries and advocate for data visualization standards to improve efficiency and clarity in reporting.
• • Ensure all GTM reporting is scalable, accurate, and aligned with evolving business needs through continuous improvement of data architecture and dashboard functionality.
• • Maintain expertise in GTM systems including Salesforce and HubSpot to support accurate data integration and reporting.
• • Promote data governance practices to uphold data integrity across all GTM-related analytics and reporting tools.
• • Support strategic planning initiatives by translating business objectives into analytical requirements and delivering data-backed forecasts and capacity models.
• • Provide ongoing support and education to non-technical stakeholders to increase adoption and understanding of BI tools and insights.
• • Stay current with industry trends in GTM analytics and BI technology to recommend enhancements to the analytics ecosystem.