GTM Lead

📋 Description

• • A fast-moving, seed-stage AI infrastructure startup in San Francisco is looking for a GTM Lead to own the entire go-to-market function from day one.
• • The company builds developer-facing infrastructure for AI agents and has hit product-market fit faster than expected — demand is already outpacing supply.
• • This is a hands-on, zero-to-one role. You'll work directly with the founding team to build marketing, tune the sales pipeline, and run the GTM operations that prove what's working.
• • You do the work yourself first, then hire a team once the playbook is validated.
• • Visa sponsorship is not available for this role.
• • Own marketing end-to-end: positioning, messaging, content, launches, and demand generation.
• • Co-own story and brand direction with the founder, then execute strategy and iterate based on results.
• • Tune the sales pipeline by analyzing how leads arrive, get qualified, and where they stall — then fix the bottlenecks.
• • Run constant experiments and let data, not opinions, drive what you double down on.
• • Reach a technical audience authentically — engineers and platform teams who reject marketing speak.
• • Handle GTM ops: tooling, tracking, and reporting that surface what's actually working.
• • Write copy, build email sequences, and read the numbers yourself until the motion is proven.
• • Hire and lead marketers under you once you've validated the playbook.
• • Dealbreakers (must-haves):
• • 3+ years of hands-on B2B growth marketing experience, with direct involvement taking a company from Series A through Series A/B stages — in the room making decisions, not adjacent to them.
• • Proven ability to build and execute end-to-end B2B marketing functions: positioning, messaging, content, demand generation, and pipeline tuning.
• • Technical depth sufficient to explain complex infrastructure or developer tooling concepts to engineers without translation support.
• • Required:
• • Hands-on execution experience writing copy, building email sequences, and managing GTM operations independently.
• • Demonstrated track record running A/B tests and experiments, with the ability to make data-driven decisions based on results.
• • Experience with GTM analytics, pipeline tracking, and reporting infrastructure to measure marketing effectiveness.
• • Experience marketing to technical audiences (engineers, platform teams, infrastructure buyers) — zero tolerance for marketing clichés.
• • Experience with sales pipeline optimization: lead qualification, bottleneck identification, and conversion improvement.
• • Strongly Preferred:
• • Background in developer tools, infrastructure, or platform companies.
• • Published technical writing under your own name — newsletter, Substack, blog, or documentation with a real audience.
• • Experience leading a company through a repositioning or rebrand and measuring its impact on metrics.
• • Prior experience hiring and managing marketing team members, even at small scale.
• • COMPENSATION & BENEFITS
• • Base salary: $180,000+ USD annually (commensurate with experience)
• • Equity participation in a well-funded seed-stage company (backed by a top-tier accelerator and a leading venture firm)
• • LOCATION
• • This role is on-site in San Francisco, CA. Candidates must be based in San Francisco or willing to relocate. Remote work is not available for this position. Visa sponsorship is not offered.