Head of Ads Enterprise Marketing

📋 Description

• • Define and scale OpenAI’s global enterprise advertising marketing strategy covering awareness, consideration, pipeline creation, adoption, expansion, and long-term growth for advertisers, agencies, and brand partners.
• • Develop enterprise advertising narratives, positioning, and messaging architecture centered on AI-powered marketing, creativity, measurement, and consumer engagement.
• • Build brand positioning that establishes OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies in the evolving AI advertising landscape.
• • Lead category thought leadership programs and content strategy to position OpenAI as a leading voice on the future of advertising, AI, creativity, and measurement.
• • Create executive storytelling frameworks and high-impact communications for senior client engagements, keynote presentations, media moments, and industry conversations.
• • Design and deliver strategic sales enablement programs, positioning, and materials to help commercial teams articulate differentiated value across industries, customer segments, and buying audiences.
• • Develop flagship customer stories, case studies, and proof points that demonstrate measurable business outcomes and advertiser success using OpenAI’s advertising solutions.
• • Build integrated demand generation and account-based marketing programs targeting priority accounts and verticals through owned media, partner channels, executive engagement, and industry activations.
• • Define industry-specific narratives and go-to-market strategies for key verticals including CPG, Retail, Automotive, Financial Services, Technology, Entertainment, Telecom, and Travel.
• • Own OpenAI’s presence and narrative strategy at major industry events such as Cannes Lions, CES, Advertising Week, Possible, and DMEXCO.
• • Partner closely with Product Marketing and Product teams to translate product roadmap innovations into market-ready launches, customer education, and enterprise sales motions.
• • Establish measurement frameworks to track brand perception, executive engagement, pipeline contribution, influenced revenue, content performance, and market momentum.
• • Build and lead a high-performing marketing team, raising the quality bar and attracting top talent in enterprise B2B advertising marketing.
• • Translate complex AI technology into clear, credible, and compelling narratives for CMOs, agency leaders, media executives, and enterprise buyers.
• • Operate in ambiguous, fast-moving environments to build new functions and scale marketing initiatives from inception.
• • Connect marketing investments directly to pipeline and revenue outcomes through analytical rigor and data-driven decision-making.
• • Collaborate cross-functionally with Sales, Partnerships, Product, Finance, Legal, Communications, Research, and Data Science to ensure cohesive go-to-market execution.
• • Shape the end-to-end customer experience for enterprise advertisers by aligning marketing efforts with product, sales, and communication strategies.
• • Drive adoption and usage of OpenAI’s advertising solutions through strategic messaging, targeted campaigns, and industry influence.
• • Maintain alignment with OpenAI’s mission to ensure the responsible and widespread adoption of artificial intelligence in all marketing activities.