Job Overview
Location
Remote - NY
Job Type
Full-time
Category
Data Science
Date Posted
June 4, 2026
Full Job Description
đź“‹ Description
- • Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth within health systems and hospital organizations
- • Develop audience-specific positioning, messaging, and content strategies tailored to health system decision-makers including CFOs, CROs, and revenue cycle leaders
- • Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies
- • Build and execute demand generation programs to accelerate adoption of Pivotal Health’s AI-driven reimbursement platform among health systems and provider organizations
- • Identify, manage, and participate in key industry events, conferences, and healthcare associations to increase brand visibility and market presence
- • Analyze market trends, customer feedback, and competitive insights to refine marketing strategy and uncover new growth opportunities within the healthcare reimbursement landscape
- • Establish foundational marketing infrastructure, programs, and processes to scale the Health Systems business from a greenfield stage
- • Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needs
- • Measure and report on marketing performance, pipeline contribution, and segment growth using data to inform strategy and investment decisions
- • Serve as the internal expert on the Health Systems market, shaping company strategy and long-term growth initiatives based on deep market knowledge
- • Utilize modern marketing technology stacks including Salesforce, HubSpot, Marketo, or Pardot to manage campaigns and automate workflows
- • Leverage marketing analytics and reporting tools such as Google Analytics to track campaign effectiveness and customer behavior
- • Design and optimize lead generation programs across both inbound and outbound channels to drive qualified pipeline for the Health Systems segment
- • Maintain a deep understanding of healthcare, healthcare technology, and revenue cycle management environments to inform all marketing activities
- • Ensure all marketing initiatives are aligned with the company’s mission to simplify complex reimbursement workflows and improve provider reimbursement fairness
🎯 Requirements
- • 10+ years of progressive marketing experience with a strong track record of driving B2B growth and demand generation
- • Minimum 3+ years of experience marketing to health systems and hospital decision-makers
- • Experience developing marketing strategies and campaigns targeted at health system financial executives (CFOs, CROs, revenue cycle leaders)
- • Strong understanding of healthcare, healthcare technology, or revenue cycle management environments
- • Hands-on experience with modern marketing technology stacks (Salesforce, HubSpot, Marketo, Pardot, or similar)
- • Proficiency with marketing analytics and reporting tools (e.g., Google Analytics)
🏖️ Benefits
- • Competitive compensation, including equity
- • Full health, dental, and vision coverage
- • Retirement savings plan through 401(k)
- • Flexible time off
- • Opportunities for company-wide connection and events
Skills & Technologies
About Pivotal Health Inc.
Pivotal Health is a health technology company focused on improving the healthcare experience for patients and providers. They offer a platform designed to streamline administrative tasks, enhance patient engagement, and provide data-driven insights for healthcare organizations. Their solutions aim to reduce costs, improve efficiency, and ultimately lead to better health outcomes. Pivotal Health operates within the digital health and health IT sectors, leveraging technology to address challenges in healthcare delivery and management. The company is committed to innovation and creating a more connected and accessible healthcare ecosystem.
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