Head of Marketing UK

Bjak Sdn. Bhd.

Job Overview

Location

United Kingdom

Job Type

Full-time

Full Job Description

📋 Description

• Own and define the full marketing strategy for the UK market, aligned with global and Southeast Asia priorities
• Build, hire, and lead the UK marketing team from scratch, establishing a high-performing, data-driven function
• Drive user acquisition, retention, and revenue growth across paid media channels including Meta, Google, TikTok, YouTube, and CRM
• Own and optimize key performance metrics: CAC, ROAS, CTR, conversion rates, retention, and LTV
• Establish and evolve BJAK’s brand positioning, voice, and customer perception in the UK market
• Build and scale the content and creative engine, including landing pages, video assets, campaign copy, and visual materials
• Manage external agencies, freelancers, and internal stakeholders to ensure consistent, high-quality marketing output
• Partner closely with product, design, data, and commercial teams to align marketing initiatives with business goals and product launches
• Own the marketing budget, including forecasting, allocation, and ROI optimization across all channels
• Lead go-to-market (GTM) strategy for new products and features entering the UK market
• Continuously leverage data and analytics to refine marketing tactics, test hypotheses, and improve execution
• Ensure all marketing activities are grounded in measurable outcomes and performance-driven decision-making
• Operate with full ownership of UK marketing strategy and execution, reporting directly to leadership
• Maintain a hands-on approach, contributing directly to campaign creation, copywriting, and performance analysis as needed
• Foster a culture of accountability, speed, and impact within the marketing team, mirroring BJAK’s flat, outcome-oriented organization
• Adapt quickly to ambiguity and bring structure through action in a fast-moving, high-growth environment
• Contribute to international expansion efforts beyond Southeast Asia by establishing a replicable UK marketing model
• Be based in London with hybrid flexibility, engaging with team members and stakeholders in person as required
• Deliver results in a culture that values ownership, execution, and impact over hierarchy and process

🎯 Requirements

• 7–12 years of experience in marketing, spanning strategy and execution
• Proven track record in scaling marketing functions and driving measurable growth
• Strong expertise in performance marketing and full-funnel strategy
• Experience building or leading marketing teams, ideally in a startup or high-growth environment
• Deep understanding of paid media, SEO, content marketing, CRM, and analytics
• Based in London with hybrid flexibility

🏖️ Benefits

• Competitive compensation with performance bonuses
• Full ownership of UK marketing strategy and execution
• Opportunity to build and lead a team from scratch
• High autonomy with clear accountability in a fast-growth environment

Skills & Technologies

Hybrid

£90k-110k

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

Bjak Sdn. Bhd.

Visit Website

About Bjak Sdn. Bhd.

Bjak operates Malaysia’s largest digital auto-insurance marketplace, enabling instant price comparison and online purchase of motor coverage from leading insurers. The platform uses proprietary technology to simplify complex tariffs, deliver personalised quotes and e-policy issuance within minutes, eliminating paperwork and agent visits. Licensed by Bank Negara Malaysia, Bjak also offers road-tax renewal, accident assistance and claims support, serving millions of drivers nationwide while partnering with insurers to increase digital distribution efficiency and customer reach.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.