Head of Public Relations & Analyst Relations

📋 Description

• • Socure is seeking a highly strategic and collaborative Head of Public Relations & Analyst Relations to spearhead day-to-day execution and drive momentum across its integrated communications functions. This pivotal role reports directly to the Head of Communications & Brand Innovation, acting as a senior strategic partner responsible for operationalizing the overarching vision and narrative direction set by leadership. The ideal candidate will translate high-level strategy into impactful programs, ensuring consistent execution and advancing Socure's objectives with creativity, rigor, and measurable results.
• • This is not a passive role; it's a senior leadership position for an individual who brings deep expertise, a unique perspective, and proactive ideas to the table, while simultaneously ensuring disciplined execution and consistent forward motion across Public Relations (PR), Analyst Relations (AR), influencer engagement, and campaign-based communications. The Head of PR & AR will lead corporate PR initiatives, manage the critical analyst relations function (including strategy for Gartner Magic Quadrant participation), develop the influencer ecosystem, and shape media strategy. This will be done in close partnership with Content, Social Media, Product Marketing, and Go-To-Market (GTM) teams to execute integrated, campaign-style communications programs that amplify Socure’s market leadership in the identity verification and fraud prevention space.
• • **Integrated Communications Execution:** You will partner closely with the Head of Communications & Brand Innovation to execute against overarching narrative, positioning, and brand goals. This involves translating strategic direction into cohesive, cross-functional communications campaigns that effectively span earned media, analyst engagement, influencer strategy, content creation, and social media amplification. A key responsibility is ensuring daily momentum against established objectives while continuously identifying creative avenues to elevate the impact of these initiatives. Close collaboration with Content, Social, Product Marketing, Demand Generation, and GTM teams is essential to deliver unified and compelling storytelling across all relevant channels.
• • **Public Relations & Media Strategy:** Lead the development and execution of Socure’s media relations strategy, targeting key business, technology, fintech, cybersecurity, and trade press outlets. This includes cultivating and maintaining strong, productive relationships with top-tier journalists and editors. You will manage the external communications calendar and day-to-day priorities, ensuring that editorial opportunities are strategically balanced against critical business goals. Responsibilities extend to writing and reviewing press releases, crafting compelling media pitches, preparing executive briefing materials, developing bylined articles, and contributing to thought leadership content. A proactive approach to identifying opportunities to insert Socure into breaking industry news cycles, leveraging proprietary data, fraud insights, and trend analysis, is crucial. Furthermore, you will effectively manage external PR agency relationships to ensure alignment with strategic priorities and demonstrable performance metrics.
• • **Analyst Relations Leadership:** Own the day-to-day analyst relations strategy and execution, encompassing proactive briefings and robust relationship management with key industry analysts. A significant focus will be driving the strategy and preparation for Socure’s participation in the Gartner Magic Quadrant and other crucial industry evaluations. This involves developing a strong point-of-view for submissions and managing project management across the organization to ensure timely and accurate information. Building and nurturing strong relationships with established analyst firms such as Gartner, Forrester, and Liminal, as well as emerging analyst voices and independent influencers who shape the identity and fraud landscape, is paramount. You will develop compelling positioning narratives and briefing materials that accurately reflect Socure’s innovation and market differentiation. Continuous monitoring of analyst coverage and sentiment is required to ensure strong message pull-through and competitive positioning.
• • **Influencer & Community Building:** Develop and grow a vibrant ecosystem of industry influencers, fintech thought leaders, cybersecurity experts, and emerging commentators in the digital trust space. This involves building long-term influencer engagement strategies that extend beyond traditional media outreach. You will also create scalable community-building initiatives designed to position Socure at the forefront of critical conversations around identity, fraud, and digital trust.
• • **Executive & Thought Leadership:** Partner closely with Socure’s executive team to elevate their visibility through Tier 1 media placements, keynote speaking opportunities, podcast appearances, and participation in industry panels. A key skill will be translating complex AI/ML-driven identity models and fraud prevention technologies into accessible, authoritative, and engaging narratives. You will support executive communications efforts that firmly position Socure leadership as category-defining voices in the industry.
• • **Crisis & Reputation Management:** Lead the execution of crisis communications plans, working in close partnership with Legal and executive leadership. This includes maintaining readiness playbooks and ensuring proactive reputation management strategies are in place to safeguard Socure's brand.
• • **Measurement & Performance:** Define, track, and analyze key performance indicators (KPIs) across all PR, AR, and influencer initiatives. This involves analyzing media quality, share of voice, analyst positioning, and overall campaign impact. You will deliver clear, concise reporting on performance and return on investment (ROI), using these insights to continuously optimize programs for maximum effectiveness.