Influencer Marketing Manager

Deliveroo Holdings plc

Job Overview

Location

London - The River Building HQ

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end influencer marketing campaigns across the UKI market, from strategy and creator selection to execution and performance analysis.
• Implement Deliveroo’s influencer marketing strategy by identifying opportunities to leverage creators for brand campaigns and seasonal moments, ensuring alignment with brand tone, values, and visual identity.
• Plan and oversee always-on and large-scale campaign bursts through agency partnerships, managing briefing, contracting, execution, and reporting.
• Build and maintain relationships with a diverse network of creators spanning food, lifestyle, culture, and local talent, onboarding emerging influencers to maintain cultural relevance.
• Negotiate contracts, deliverables, and usage rights with influencers and agencies, ensuring compliance with legal and brand guidelines.
• Partner with Marketing, Brand, PR, and Performance Marketing teams to amplify campaigns and ensure cross-functional alignment.
• Collaborate with legal and compliance teams to review contracts, guidelines, and campaign materials for regulatory adherence.
• Track, analyze, and optimize campaign performance using data and insights to deliver actionable recommendations and measure ROI.
• Stay ahead of social media and creator trends across TikTok, Instagram, YouTube, and emerging platforms, identifying cultural moments for authentic brand participation.
• Brief and review creative assets including videography, photography, and graphics to ensure quality and brand consistency.
• Manage multiple campaigns simultaneously in a fast-paced environment, demonstrating strong project management and organizational skills.
• Translate audience insights and performance data into strategic adjustments to improve campaign effectiveness and cultural resonance.
• Serve as the key point of contact for agency relationships, enhancing the quality and impact of influencer partnerships.
• Report on campaign outcomes with clear metrics and insights to inform future strategy and stakeholder decisions.

🎯 Requirements

• 3+ years experience in influencer marketing, social media, or digital marketing
• Strong understanding of influencer ecosystems, platforms, and tools
• Proven experience managing campaigns with measurable business impact
• Excellent relationship management and negotiation skills
• Data-driven mindset with the ability to translate insights into action
• Strong project management skills; able to manage multiple campaigns simultaneously

🏖️ Benefits

• Healthcare benefits
• Well-being support
• Parental leave
• Pension contributions
• Generous annual leave allowances
• Time off to support a charitable cause of your choice

Skills & Technologies

Hybrid

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Deliveroo Holdings plc

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About Deliveroo Holdings plc

Deliveroo operates an online food-delivery marketplace connecting consumers with restaurants and grocery retailers through a logistics network of riders. Founded in 2013 in London, the platform processes orders via mobile and web, manages dispatch, and provides data analytics to partners. Revenue comes from commissions, delivery fees, and subscription memberships. It serves urban markets across Europe, Asia-Pacific, and the Middle East, holding licenses as a technology intermediary and courier service provider.

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