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Job Overview
Location
Nashville
Job Type
Full-time
Category
Marketing
Date Posted
December 5, 2025
Full Job Description
đź“‹ Description
- • Own the end-to-end content engine for Local Infusion, the fastest-growing ambulatory infusion provider in the U.S.—from editorial calendar to published piece—ensuring every word advances our mission to make infusion therapy better for patients, providers, and partners.
- • Translate complex clinical concepts into clear, compelling stories that resonate with health-system executives, payers, pharma partners, and the patients we serve; no fluff, no jargon, just authentic narratives that move people to act.
- • Build and execute a multi-channel content program spanning LinkedIn, our website, provider directories, email, and emerging platforms; balance big-picture strategy with hands-on creation of articles, scripts, carousels, and short-form videos that feel warm, human, and unmistakably Local Infusion.
- • Grow our LinkedIn presence from follower count to engaged community: craft posts that spark conversation, manage comments and DMs in our brand voice, and turn social insights into data-driven optimizations that double engagement quarter-over-quarter.
- • Optimize website and directory listings (Google Business, Healthgrades, etc.) for both discoverability and delight; weave in smart SEO practices without ever sounding robotic, ensuring patients and partners can find us—and love what they find.
- • Establish Local Infusion as the go-to thought leader in specialty infusion care: ghost-write bylines for our clinical founders, develop conference decks, and script webinar content that positions us at the forefront of innovation in accessibility, outcomes, and affordability.
- • Collaborate cross-functionally with clinical ops, growth, and product teams to surface real stories—whether it’s a patient who drove two hours to receive life-changing therapy or a health plan that saved 30 % on total cost of care—then package those stories into formats that earn media coverage and partnership meetings.
- • Manage a lean editorial calendar that balances urgency (FDA approvals, new site openings) with evergreen pillars (patient education, provider best practices); use Asana or similar to keep stakeholders aligned while maintaining creative flexibility.
- • Measure what matters: track content performance against pipeline influence, referral traffic, and brand sentiment; present monthly insights that inform budget reallocation and creative pivots—celebrating wins and diagnosing misses without blame.
- • Champion our cultural values in every asset: write with ownership (“I found a way”), excellence (“this headline can be 15 % sharper”), curiosity (“what did patients Google before calling us?”), and urgency (“this story matters today, not next quarter”).
- • Stay ahead of healthcare marketing trends—HIPAA-compliant storytelling, AI-assisted personalization, accessibility standards—then pilot small experiments that could scale across nine states and counting.
- • Protect the Local Infusion voice: reject spammy growth hacks, keyword stuffing, and generic stock photos; instead, use real patient photos (with consent), clinician quotes, and data that prove we’re transforming an industry worth $50 B.
- • Build a reusable content library and brand style guide so that as we open new sites every quarter, local teams can plug-and-play assets while keeping the narrative cohesive and fresh.
- • Occasionally hit the road (10 % travel) to capture on-site stories—film a day-in-the-life at our Nashville flagship, interview a retired teacher receiving biologics, or live-tweet a ribbon-cutting in Austin—turning raw moments into evergreen brand gold.
🎯 Requirements
- • 4+ years of content or integrated marketing experience, preferably in healthcare, B2B SaaS, or another regulated industry
- • Proven track record of growing LinkedIn engagement for a brand (please share metrics or campaign examples)
- • Exceptional writing and editing skills—can turn clinical jargon into conversational prose that still satisfies legal/compliance
- • Comfortable with light SEO (keyword research, on-page optimization, schema) without compromising brand voice
- • Experience managing an editorial calendar and collaborating with subject-matter experts who don’t speak marketing
🏖️ Benefits
- • Competitive base salary plus performance bonus
- • 100 % employer-paid medical, dental, and vision insurance for you and 75 % for dependents
- • 15 days PTO (we insist you use it), 10 paid holidays, and flexible “take what you need” sick leave
- • 401(k) with 4 % dollar-for-dollar match, immediate vesting
- • 12 weeks fully paid parental leave and phased return-to-work program
Skills & Technologies
Onsite
About Local Infusion LLC
Local Infusion provides outpatient infusion services, offering patient-centered care for individuals with conditions like Crohn's disease, rheumatoid arthritis, and multiple sclerosis. They differentiate themselves through modern, comfortable centers with private suites and digitally powered tools designed to streamline the treatment process. Local Infusion aims to make infusion therapy less daunting by providing clear answers, financial transparency, and dedicated support from infusion guides. With multiple locations across the Northeast, Local Infusion accepts coverage from a wide range of health insurance providers and is committed to minimizing patient costs and ensuring a seamless experience.
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