Integrated Marketing Specialist

📋 Description

• • Plan and execute integrated marketing campaigns across multiple channels including email, SMS, digital banners, and print to support core business KPIs
• • Coordinate the development and timely delivery of marketing assets across creative, ecommerce, email development, and analytics teams
• • Manage campaign timelines, workflows, and cross-functional dependencies to ensure consistent on-time delivery of all marketing initiatives
• • Collaborate with analytics teams to interpret customer behavior data and translate insights into actionable campaign optimizations
• • Maintain and update campaign tracking systems, planning calendars, and performance reports to ensure transparency and alignment across departments
• • Ensure all marketing campaigns are cohesive, on-brand, and aligned with organizational strategic priorities
• • Partner with marketing channel owners to monitor KPIs, identify performance trends, and surface insights for future campaign planning
• • Identify and implement testing and optimization opportunities to improve reach, engagement, and conversion rates across campaigns
• • Communicate campaign updates, timelines, and key messages clearly and consistently to cross-functional stakeholders
• • Support end-to-end campaign execution from concept and planning through launch and post-campaign analysis
• • Manage multiple priorities simultaneously in a fast-paced, deadline-driven environment with high attention to detail
• • Contribute to ad hoc marketing projects and initiatives as needed to support business objectives
• • Work independently and collaboratively within team structures to deliver results in a remote, distributed environment
• • Travel occasionally, including on weekends, as required for company-related activities