International Communications Associate

📋 Description

• • Join Coinbase, a global leader in the cryptocurrency space, and contribute to our mission of increasing economic freedom worldwide by shaping the future of the global financial system.
• • As an International Communications Associate, you will be at the forefront of our external communications efforts across key global markets, playing a pivotal role in crafting and executing narratives that drive our business objectives.
• • This role is central to high-impact international storytelling, focusing on generating earned media, enhancing executive visibility, and ensuring clear, consistent, and strategically aligned communications in complex and rapidly evolving environments.
• • You will be instrumental in leading proactive and reactive media strategies across priority international markets, with a key focus on securing high-profile coverage for significant milestones such as regulatory achievements, product launches, executive thought leadership, and other crucial corporate announcements.
• • A core responsibility involves partnering closely with senior leadership and regional stakeholders to develop and refine clear, consistent messaging that is meticulously tailored to the unique regulatory, policy, and market dynamics of each specific region.
• • You will prepare executives for various high-stakes interactions, including media interviews, speaking engagements, and strategic announcements, ensuring they are well-equipped and their messages resonate effectively.
• • This position requires seamless collaboration with policy, legal, product, and regional teams to orchestrate cohesive and impactful communications programs that align with broader company strategies.
• • You will be responsible for overseeing the performance and execution of external PR agencies, cultivating and managing key media relationships, and ensuring disciplined adherence to strategic priorities and communication plans.
• • The role demands a deep understanding of global news cycles, a commitment to messaging discipline, and robust capabilities in reputation management, enabling effective navigation of fast-paced and sensitive situations.
• • You will leverage your exceptional cross-functional influence and stakeholder management skills to build strong partnerships with senior leaders and diverse internal teams, adeptly managing complexity across different regions and delivering unified narratives that resonate across varied market landscapes.
• • A unique aspect of this role is the expectation of AI Fluency, requiring you to responsibly utilize generative AI tools and copilots in your daily workflows. This includes continuously learning and adapting to evolving AI technologies and applying human-in-the-loop practices to enhance efficiency, reduce costs, and improve the quality of business-ready outputs.
• • You will contribute to shaping the public perception of Coinbase in international markets, ensuring our brand is represented accurately and effectively to regulators, media, and the public.
• • This is an opportunity to work in an intense, high-caliber environment alongside colleagues who are leaders in their respective fields, pushing boundaries and driving innovation in the rapidly growing crypto industry.
• • You will be part of a team that values feedback and continuous improvement, encouraging you to constantly level up your skills and contribute to solving the company's most challenging problems.
• • While the role is remote-first within Australia, it's important to note that in-person participation is required for multiple team and company-wide offsites annually to foster collaboration and alignment. Attendance and support for these events are expected.
• • You will play a critical role in supporting Coinbase's expansion and growth by ensuring our international communications are strategic, impactful, and aligned with our global mission.
• • This position offers a unique chance to make a significant mark on the world by contributing to the development of the onchain platform and the future of the global financial system.
• • You will be expected to demonstrate a proactive approach, taking initiative in identifying communication opportunities and challenges, and developing innovative solutions.
• • The role requires a strong sense of ownership and accountability for the success of international communication initiatives.
• • You will be a key player in building and maintaining Coinbase's reputation as a trusted and innovative leader in the digital asset space on a global scale.
• • This role is ideal for someone who thrives in a dynamic, fast-paced environment and is passionate about the transformative potential of cryptocurrency and blockchain technology.