International Paid Media Manager (Milan)

Eight Sleep, Inc.

Job Overview

Location

Milan

Job Type

Full-time

Full Job Description

📋 Description

• Lead performance marketing channels including Meta, Google Search, YouTube, and TikTok for international markets, managing multiple advertising accounts with budgets exceeding $1M annually.
• Build and implement automation systems using AI tools such as Claude, ChatGPT, Cursor, and n8n to eliminate manual workflows and increase marketing efficiency across campaigns.
• Analyze campaign performance using key performance indicators (KPIs) and collaborate with the Performance & Data team to consolidate insights and optimize advertising strategies.
• Recommend and test new ad copy, creative assets, and bidding strategies using both qualitative and quantitative data at a rapid pace.
• Stay current on evolving industry trends, new ad products, and platform-specific best practices across international digital advertising ecosystems.
• Design, interpret, and apply results from geo-lift, conversion lift, and brand lift studies to inform strategic decisions and measure campaign impact.
• Develop and continuously refine audience targeting, messaging, and creative assets based on real-time performance data and market-specific insights.
• Operate with a dual fluency in metrics and emotional storytelling, translating complex sleep fitness technology into simple, aspirational, and human-centered advertising.
• Work independently to proactively create and execute growth strategies from the ground up, with minimal supervision and high ownership.
• Maintain international cultural awareness to tailor messaging and media strategies for diverse markets across 35+ countries.
• Communicate proactively and effectively with cross-functional teams, demonstrating a can-do attitude and relentless drive to deliver results.
• Leverage analytics tools including Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, and Keyword Planner to extract actionable insights.
• Apply deep familiarity with modern marketing funnels and attribution platforms such as Northbeam, Triple Whale, or Rockerbox to measure and optimize ROI across channels.
• Own the end-to-end lifecycle of international paid media campaigns, from planning and execution to analysis and iteration, ensuring alignment with global growth objectives.
• Contribute to a high-performance culture that values relentless execution, innovation, and obsessive attention to detail in every aspect of marketing.

🎯 Requirements

• 3+ years of experience managing paid media campaigns on Google, YouTube, Meta, and/or TikTok for direct-to-consumer brands with annual budgets above $1M
• Experience building marketing and analytics automation using AI tools such as Claude, ChatGPT, Perplexity, Gemini, n8n, or Cursor
• Proficiency with analytics platforms including Excel, Google Sheets, SQL, Tableau, Amplitude, Looker, and Google Search Console
• Strong familiarity with modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent) and marketing funnels
• Experience designing or interpreting geo-lift, conversion lift, or brand lift studies
• International awareness and cultural fluency for marketing across diverse global markets

🏖️ Benefits

• Receive your own Eight Sleep Pod as an employee benefit
• Equity participation with periodic refreshments based on performance
• Immediate responsibility and direct impact on core business outcomes
• Collaboration with a high-performing, innovative team of experts
• Rapid pay growth tied to accumulated experience and measurable impact
• Equal opportunity employer committed to diversity, equity, and inclusion

Skills & Technologies

Junior

Onsite

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Eight Sleep, Inc.

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About Eight Sleep, Inc.

Eight Sleep designs and sells smart mattresses and sleep accessories that automatically adjust temperature, track biometrics, and integrate with mobile apps. The company targets consumers seeking data-driven sleep optimization through hardware-software combinations including cooling and heating mattress covers and AI-driven coaching insights. Founded in 2014, the company ships products globally and operates on a direct-to-consumer model supported by subscription software services.

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