Junior Social Media Manager

📋 Description

• • Are you a creative and driven individual with a passion for social media and a knack for crafting engaging content? Scale Army Careers is seeking a motivated Junior Social Media Manager to join our dynamic team and play a pivotal role in shaping our clients' digital presence. This is an exceptional opportunity for an aspiring social media professional to gain hands-on experience, develop their skills, and contribute to impactful brand strategies in a fast-paced, remote environment.
• • As a Junior Social Media Manager, you will be instrumental in executing comprehensive social media strategies designed to amplify brand awareness, foster community engagement, and drive measurable results across a diverse range of platforms. Your primary focus will be on the hands-on creation of compelling content, nurturing vibrant online communities, collaborating with influencers to amplify brand messaging, and meticulously optimizing performance to ensure maximum impact. This role demands a blend of creativity, strategic thinking, and a deep understanding of the social media landscape, with a particular emphasis on resonating with U.S.-based audiences.
• • Key Responsibilities:
• • Content Strategy & Creation:
• • Develop and write compelling, on-brand social media copy that authentically connects with target audiences, capturing attention and inspiring action.
• • Design visually appealing and engaging graphics and multimedia content using tools like Canva, with the flexibility to leverage AI tools such as GPT to enhance content ideation and creation, always ensuring content remains humanized and within brand guardrails.
• • Actively contribute to the development and meticulous execution of the content calendar, ensuring a consistent flow of timely, relevant, and high-quality posts across all designated platforms.
• • Collaborate closely with clients and internal teams on influencer collaborations and brand-specific content initiatives, aiming to significantly boost organic growth and brand visibility.
• • Stay abreast of emerging content formats and platform-specific best practices to ensure content is always fresh, innovative, and effective.
• • Community Engagement:
• • Proactively engage with our online communities across various social media platforms, responding thoughtfully to comments, direct messages, and participating in relevant conversations to foster a sense of belonging and loyalty.
• • Maintain a consistently positive, helpful, and engaging brand presence, addressing inquiries promptly and driving meaningful interactions that build strong relationships.
• • Monitor social media channels for brand mentions, industry trends, and user-generated content, identifying opportunities for engagement and brand advocacy.
• • Act as a brand ambassador, embodying the brand's voice and values in all online interactions.
• • Influencer Marketing Support:
• • Assist in identifying and collaborating with relevant influencers to co-create authentic, brand-aligned content that effectively strengthens and amplifies key brand messages.
• • Leverage AI tools to streamline aspects of influencer content ideation and briefing, while ensuring the final output retains a genuine, personal touch.
• • Support the building and nurturing of strong, long-term relationships with influencers to enhance brand credibility and reach.
• • Monitoring & Optimization:
• • Diligently track and analyze social media performance metrics, identifying key insights and trends to inform strategy adjustments and content optimization for maximum engagement and reach.
• • Utilize a combination of AI-driven analytics and human oversight to tailor content for specific platforms and audience segments, ensuring adherence to platform standards and brand objectives.
• • Consistently evaluate the effectiveness of content and campaigns against defined KPIs, making data-driven recommendations for continuous improvement and strategic adaptation.
• • Provide regular reports on social media performance, highlighting successes, challenges, and actionable insights.
• • What Success Looks Like:
• • A demonstrable increase in brand awareness and meaningful audience interactions across all managed social media platforms.
• • The consistent delivery of engaging, high-quality content that is perfectly aligned with brand messaging and resonates deeply with target demographics.
• • A proactive approach to learning, a keen ability to adapt strategies based on performance data and evolving trends, and optimized social media performance that contributes to client success.
• • Seamless collaboration with internal teams and external influencers, fostering a cohesive and effective brand-building effort.
• • This role is ideal for a junior-to-mid-level professional who possesses a fervent passion for social media, a strong creative drive, and an eagerness to grow within a supportive and expanding company. You will have ample opportunity to learn, take on increasing responsibility, and significantly influence the digital footprint of our clients.