Job Overview
Location
Remote Nationwide
Job Type
Full-time
Category
Data Science
Date Posted
June 25, 2026
Full Job Description
đź“‹ Description
- • Own the development, management, and optimization of audience segments using Adobe Experience Platform (AEP) to support Humana’s marketing campaigns.
- • Design and implement scalable processes and best practices for audience development and marketing automation across channels.
- • Lead platform configuration and integration efforts to ensure seamless connectivity between data sources, marketing systems, and proprietary platforms.
- • Serve as a strategic consultant to marketing partners, providing guidance on segmentation logic, database marketing capabilities, and historical performance insights.
- • Collaborate with IT and business stakeholders to ensure accurate campaign data acquisition, extraction, and testing across Adobe Experience Platform and industry-standard tools.
- • Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance metrics.
- • Oversee the transition of marketing campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring data integrity and continuity of operations.
- • Develop and maintain comprehensive documentation including requirements, tutorials, and operational instructions for audience segmentation workflows.
- • Apply deep expertise in SQL and relational databases to extract, analyze, and model audience data for targeted marketing initiatives.
- • Drive data-driven marketing strategies that improve consumer experiences and align with Humana’s mission to put health first.
- • Maintain strict adherence to data privacy regulations and compliance standards, including HIPAA, when handling member information.
- • Work from a dedicated, interruption-free space to protect protected health information (PHI) in compliance with HIPAA requirements.
- • Participate in occasional travel to Humana offices for training sessions or in-person meetings as required.
- • Support the transition and adoption of new marketing automation tools by providing training and operational guidance to cross-functional teams.
- • Ensure all audience segmentation strategies are aligned with business objectives and regulatory constraints in the healthcare industry.
- • Partner with analytics and technology teams to define KPIs and measure the effectiveness of marketing campaigns based on audience performance data.
🎯 Requirements
- • Bachelor’s Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field OR 8+ years of experience in audience segmentation
- • 5+ years of experience in campaign development, audience segmentation, or marketing analytics
- • Proven ability to lead complex data initiatives and manage multiple priorities independently
- • Deep experience in developing audience strategies and automation workflows using campaign platforms
- • Strong SQL skills and familiarity with relational databases
- • Strong documentation skills (e.g., Requirements, Tutorials, Instructions)
🏖️ Benefits
- • Health benefits effective day 1
- • Paid time off, holidays, volunteer time, and jury duty pay
- • 401(k) retirement savings plan with employer match
- • Tuition assistance and scholarships for eligible dependents
- • Parental and caregiver leave
- • Bi-weekly internet expense payment for employees in California, Illinois, Montana, or South Dakota
- • Telephone equipment provided for remote work
- • Employee charity matching program
- • Network Resource Groups (NRGs)
- • Career development opportunities
- • Bonus incentive plan based on company and/or individual performance
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Humana Inc.
Humana Inc. is a for-profit health and well-being company headquartered in Louisville, Kentucky. Founded in 1961, it provides health insurance, Medicare Advantage plans, Medicaid services, pharmacy benefit management, and clinical care through primary care centers. Serving millions of members across the United States, Humana focuses on integrated care delivery, home health, and wellness programs aimed at improving health outcomes and reducing costs for individuals, employers, and government partners.
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