Lead Design Engineer Growth Marketing

📋 Description

• • Are you a seasoned Design Engineer with a passion for crafting exceptional web experiences that captivate and convert? Perplexity, a trailblazer in revolutionizing online search and interaction, is looking for a Lead Design Engineer to join our dynamic, remote team. This is a unique opportunity to shape the very first impression users have of our innovative products and brand, directly influencing our growth and market presence.
• • In this pivotal role, you will collaborate intimately with our talented designers, forward-thinking marketers, and skilled engineers to translate ambitious visions into beautiful, high-impact introductory web experiences. These aren't just websites; they are the crucial gateways that introduce users to the power and potential of Perplexity. Your work will directly contribute to how effectively we tell our story, communicate our value proposition, and ultimately, drive user acquisition and engagement. The success of these experiences hinges on meticulous attention to detail, a deep understanding of user psychology, and the ability to execute with precision and flair.
• • You will be instrumental in not only building these critical front-facing assets but also in enhancing and refining the underlying tools and processes that empower our marketing efforts. This includes working with and improving our Content Management System (CMS), evolving our design system to ensure consistency and scalability, optimizing our internationalization (i18n) process for global reach, and bolstering our Search Engine Optimization (SEO) and App Store Optimization (AEO) strategies. Furthermore, you'll play a key role in our A/B testing initiatives, ensuring that we are constantly learning, iterating, and improving based on data-driven insights.
• • A core aspect of this role involves a relentless pursuit of excellence in design quality, fit, and finish. You will be the guardian of our brand's aesthetic and user experience, ensuring that every pixel is intentional and every interaction is seamless. This extends to fostering a culture of continuous improvement within the team, always seeking ways to elevate our craft and increase our team's velocity in delivering outstanding results. Your expertise will guide the team in adopting best practices and innovative solutions.
• • We are looking for someone who thrives on ownership and takes immense pride in the details. The ability to see a project through from conception to polished execution, anticipating potential challenges and proactively finding solutions, is paramount. You will be empowered to make significant contributions and drive key decisions, with the understanding that your work has a direct and measurable impact on Perplexity's trajectory.
• • This role demands a strong command of modern web technologies, with a primary focus on React, TypeScript, and Tailwind CSS for the front-end, complemented by experience in Python for potential back-end or tooling integrations. You should possess a deep understanding of web design principles, UI patterns at scale, and the nuances of creating engaging, accessible, and performant user interfaces. Your passion for prototyping and experimentation will be crucial as you explore new ways to present Perplexity's offerings and test innovative approaches.
• • Beyond technical proficiency, we value genuine enthusiasm for collaborating with marketing and brand design teams. You should be adept at understanding their goals and translating them into effective digital experiences. This cross-functional synergy is vital for crafting compelling narratives and ensuring our online presence accurately reflects the innovation and quality of Perplexity's products. Your ability to bridge the gap between technical execution and strategic marketing objectives will be a key differentiator.
• • As a Lead Design Engineer, you will not only execute but also mentor and guide other engineers, fostering a high-performing and collaborative environment. You will contribute to architectural decisions, code reviews, and the overall technical direction of our marketing-facing web properties. This is an opportunity to leave your mark on a rapidly growing company at the forefront of a new era of information discovery.