Job Overview
Location
Remote Nationwide
Job Type
Full-time
Category
Data Science
Date Posted
June 3, 2026
Full Job Description
đź“‹ Description
- • Lead the design and operationalization of Next Best Action (NBA) frameworks using behavioral, transactional, and contextual data to drive personalized customer engagement across channels.
- • Implement and scale Adobe Journey Optimization (AJO) for real-time and batch-driven customer journeys, ensuring enterprise-wide adoption through reusable journey patterns, templates, and decision nodes.
- • Architect seamless integrations between Adobe Journey Optimization, Adobe Experience Platform, and downstream activation channels including email, push, and web.
- • Develop and govern dynamic content strategies across digital touchpoints, designing modular content frameworks that enable personalization at scale.
- • Partner with creative and content teams to align content production with personalization requirements and ensure efficient workflow execution.
- • Establish best practices for scaling journey orchestration and content management, including standardization and governance across campaigns and assets.
- • Optimize campaign performance through A/B testing, measurement, and iterative improvements based on performance data.
- • Collaborate with data engineering and analytics teams to define data requirements for NBA, ensuring data ingestion, availability, and quality for decisioning systems.
- • Leverage AI/ML capabilities to enhance decisioning accuracy and personalization effectiveness within customer journeys.
- • Serve as the primary liaison between marketing, IT, data, and vendor teams to align technical execution with business objectives.
- • Mentor teams on Adobe Journey Optimization capabilities, promoting adoption and proficiency across departments.
- • Provide expert guidance on customer journey orchestration and personalization trends to inform strategic roadmap decisions.
- • Ensure compliance with enterprise-wide technical and operational standards for customer engagement systems.
- • Support occasional travel to Humana offices for training sessions, stakeholder meetings, or team alignment events.
🎯 Requirements
- • 7+ years of experience in marketing technology, CRM, or customer engagement platforms
- • Hands-on expertise with Adobe Journey Optimization and Adobe Experience Platform
- • Experience designing and implementing Next Best Action frameworks
- • Experience developing dynamic content and personalization strategies across digital channels
- • Familiarity with APIs, data integration, and customer data platforms
- • Familiarity with Adobe Experience Manager and/or digital asset management systems and content metadata
🏖️ Benefits
- • Medical, dental, and vision benefits
- • 401(k) retirement savings plan
- • Paid time off, company and personal holidays, volunteer time off, and paid parental and caregiver leave
- • Short-term and long-term disability coverage
- • Life insurance
- • Eligibility for a bonus incentive plan based on company and/or individual performance
Skills & Technologies
About Humana Inc.
Humana Inc. is a for-profit health and well-being company headquartered in Louisville, Kentucky. Founded in 1961, it provides health insurance, Medicare Advantage plans, Medicaid services, pharmacy benefit management, and clinical care through primary care centers. Serving millions of members across the United States, Humana focuses on integrated care delivery, home health, and wellness programs aimed at improving health outcomes and reducing costs for individuals, employers, and government partners.
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