Lead Product Designer

📋 Description

• • As a Lead Product Designer at Tide Platform Limited, you will be instrumental in shaping the future of financial services for Small and Medium-sized Enterprises (SMEs). You will own the design vision for a critical business area within the Tide platform, ensuring a cohesive, intuitive, and frictionless customer experience that seamlessly integrates with our broader ecosystem. This role is pivotal in driving the creation of world-class commerce experiences, tackling the most significant challenges faced by micro, small, and medium enterprises.
• • You will collaborate closely with a cross-functional team, including Product Managers, Engineers, UX Writers, and User Researchers. Your role will involve translating complex business problems into elegant, user-centered design solutions. This collaborative approach ensures that our products are not only functional but also delightful and effective for our users.
• • The Lead Product Designer will drive the entire end-to-end design process. This encompasses initial discovery phases, detailed journey mapping, user research, and the meticulous execution of high-fidelity designs. You will be responsible for bringing innovative ideas from concept to reality, ensuring a high standard of quality and user experience throughout.
• • A core aspect of this role is cultivating a deep understanding of our members. You will achieve this by leading research sessions, analyzing usage data, and clearly articulating the "what, why, and how" behind the problems Tide aims to solve. This user-centric approach ensures that our design decisions are grounded in real user needs and behaviors.
• • You will act as a champion for a user-centric culture within the Product and Engineering teams. This involves advocating for member needs, educating stakeholders on the strategic value of Design Thinking, and fostering an environment where user feedback is prioritized and acted upon.
• • The role also involves evolving and maintaining the Tide Design System. You will work within our established principles and component libraries, contributing to their growth and ensuring brand consistency across all touchpoints. This ensures a unified and recognizable brand experience for our members.
• • Tide is a high-growth scale-up, and this role offers the opportunity to contribute significantly to our continued success. You will be a key player in shaping the future of our financial platform, impacting millions of SMEs globally. The scope and impact of this position are substantial, offering a unique chance to make a tangible difference.
• • You will be expected to lead design workstreams, providing guidance and mentorship to junior designers, fostering their growth and ensuring the team's collective success. This leadership component is crucial for scaling our design capabilities and maintaining a high bar for design excellence.
• • Designing for complex user flows, business tools, and financial services is a key requirement. You will leverage your expertise to simplify intricate processes and create intuitive interfaces that empower SMEs to manage their businesses more effectively.
• • A strong understanding of User Experience and Product Design methodologies is essential. You will be expected to facilitate workshops and design sprints, driving innovation and problem-solving within the team.
• • You will utilize advanced design tools, with expert-level proficiency in Figma and other prototyping tools being a must. This ensures efficient and high-quality design output.
• • Working in an agile environment and navigating the inherent ambiguity of a rapidly scaling business is part of the role. You will need to be adaptable, resilient, and comfortable with change.
• • A data-driven approach to design is highly valued. You will use tools like Looker, Heap, GA, or Hotjar to inform and validate design decisions, ensuring that our solutions are effective and meet business objectives.
• • This role is based in Bengaluru, India, and offers a unique opportunity to be part of a global team transforming the financial landscape for SMEs.