Lifecycle Marketing Lead

CreditGenie, Inc.

Job Overview

Location

New York, NY

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end lifecycle marketing strategy for engagement, retention, and loyalty across the full customer journey—from onboarding and activation to re-engagement, win-back, and long-term advocacy—aligned with business objectives and customer needs.
• Design, build, and optimize cross-channel lifecycle programs using email, push, SMS, and in-app messaging with advanced segmentation, personalization, triggers, and automation to move customers to the right action at the right moment at scale.
• Develop segmentation, targeting, and journey logic to improve activation, reduce churn, and increase lifetime value through proactive save, win-back, and re-engagement campaigns grounded in customer behavior.
• Shape Credit Genie’s loyalty and engagement frameworks to reward, recognize, and re-engage customers over time, turning repeat usage into durable habits and lasting financial-wellness relationships.
• Craft clear, compelling lifecycle messaging and value propositions that align with the broader brand strategy and build scalable storytelling frameworks across all lifecycle touchpoints.
• Run a rigorous test-and-learn engine using A/B and multivariate testing, cohort analysis, and holdouts to continuously improve performance; define success metrics, post-launch evaluations, and iteration plans for every program.
• Partner with Research and Data Science to translate user insights and behavioral trends into actionable lifecycle strategies that inform both marketing execution and product direction.
• Establish repeatable processes, playbooks, and launch frameworks to scale lifecycle marketing as a durable, measurable growth engine rather than a series of one-off campaigns.
• Own day-to-day program health including email deliverability, IP reputation, push opt-in rates, message frequency, and send discipline; maintain QA standards, launch checklists, naming conventions, and campaign documentation to ensure accuracy, brand compliance, and reliability at scale.
• Collaborate cross-functionally with Product, Design, Compliance, Customer Service, and Brand teams to ensure a cohesive, compliant, and on-brand customer experience across all lifecycle interactions.
• Leverage AI tools daily to draft and iterate on copy, generate testing variants, build segments and journeys faster, summarize performance results, and automate repetitive lifecycle tasks as a force multiplier.
• Maintain strict adherence to compliance requirements across all customer communications in a regulated fintech environment.

🎯 Requirements

• 8+ years of experience leading all aspects of Lifecycle Marketing (CRM, retention, engagement, and/or loyalty) in a B2C environment.
• Proven track record of building and scaling lifecycle programs that measurably improved activation, retention, churn, and LTV, ideally for a consumer mobile app.
• Deep CRM and automation fluency: hands-on expertise across email, push, SMS, and in-app messaging, with Braze, and strong command of segmentation and journey orchestration.
• Highly analytical: confident using data and insights to shape messaging, design experiments, measure performance, and drive growth.
• AI-first operator: actively use AI tools to draft copy, generate variants, build segments, summarize results, and automate repetitive lifecycle work.
• Excellent communicator with ability to distill complexity into clarity for cross-functional partners and senior stakeholders.

🏖️ Benefits

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Up to $100 per month in fitness reimbursement or complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting.
• Meal program available for both lunch and dinner.
• Pre-tax benefits, including a $1,000 HSA match.
• Life and accidental insurance.

Skills & Technologies

Swift

Senior

Remote

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CreditGenie, Inc.

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About CreditGenie, Inc.

CreditGenie offers cash-advance and financial-wellness services through a mobile app that tracks spending, flags upcoming bills, and provides small-dollar advances without traditional interest. Users link bank accounts to receive personalized budgeting insights and optional advances against future income, repaid automatically on the next payday. The company also markets credit-monitoring and identity-protection add-ons. Headquartered in Philadelphia, it partners with Pathward, N.A. for banking services and operates under state lending licenses across the U.S.

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