Job Overview
Location
Toronto, ON
Job Type
Full-time
Category
Data Science
Date Posted
July 21, 2026
Full Job Description
đź“‹ Description
- • We're looking for a Lifecycle Marketing Lead to own Relay's self-serve acquisition lifecycle, the programs that move self-serve signups from first touch through to registration.
- • Your mission: convert acquisition demand into registered Relay customers, and support the onboarding and activation programs that carry them to first funding and first action.
- • You'll sit on the Lifecycle Marketing team, report to the Manager, Lifecycle Marketing, and partner with Demand Gen, Marketing Ops, Rev Ops, Sales, CX, Product, and Data to turn business priorities into customer journeys that ship and perform.
- • This is a high-impact individual contributor role for someone who can operate strategically, execute with precision, and build from scratch.
- • You'll set the lifecycle strategy for self-serve signups and establish best-in-class practices, while still rolling up your sleeves to launch high-visibility campaigns with urgency and craft.
- • The work you lead will move more new customers to funding and first action, faster, and raise the bar for how lifecycle marketing drives growth.
- • You'll own the self-serve acquisition programs that take new leads from first touch through nurture to registration, set the strategy, segmentation, and test roadmap for the acquisition funnel, and own the targets tied to it.
- • You'll architect and iterate multi-channel journeys across email, push, SMS, and in-app that move self-serve signups from first touch to registered Relay customers, and support the onboarding journeys that carry them to funding and first action.
- • You'll run A/B tests with clean attribution from day one, tied to your acquisition funnel metrics: lead → registration, plus the downstream funding and first-action metrics your programs support.
- • You'll partner with Analytics to define baselines, size opportunities, surface insights, and own reporting for your scope.
- • You'll maintain clear documentation of your lifecycle programs, experiment specs, and performance logs in Notion, and help raise the bar on QA and craft.
🎯 Requirements
- • 4-6 years of experience in lifecycle marketing, CRM, or growth marketing, ideally with a self-serve growth, onboarding, or activation focus
- • A track record of building nurture and onboarding programs that move funnel metrics like registration, funding, or activation
- • Strong expertise in customer segmentation, behavioural analytics, and journey design across channels
- • Proficiency in marketing-automation platforms and hands-on experience building in HubSpot, or ability to ramp on it quickly (experience with Iterable, Braze, or Customer.io a plus)
- • Comfort in the data layer: ability to pull and reason about funnel data, write clear data requirements, and self-serve on validation rather than waiting on the data team
- • Strong test-design instincts: ability to hold a clean control, size a cohort, and avoid attribution traps
🏖️ Benefits
- • Annual salary range of $117,000 - 143,000 CAD
- • Typical starting salary of $130,000 CAD for candidates who demonstrate full readiness for the defined scope of the role
- • Opportunities for growth and development, with compensation changes not limited to a once-a-year review cycle
- • Comprehensive benefits package, including health, dental, and vision insurance, as well as a 401(k) or RRSP matching program
- • Flexible work arrangements, including remote work options and a flexible schedule
- • Opportunities for professional development and growth, including training and education programs
- • A dynamic and supportive work environment, with a focus on collaboration and teamwork
Skills & Technologies
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About Relayfi Inc.
Relayfi is a fintech company that provides a platform for managing and optimizing financial workflows for businesses. Their solution focuses on automating accounts payable and receivable processes, offering features such as invoice processing, payment execution, and reconciliation. By integrating with existing accounting systems, Relayfi aims to reduce manual effort, minimize errors, and improve cash flow management for its clients. The company operates within the business process automation and financial technology sectors, serving a range of industries that require efficient financial operations.
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