Marketing Manager

Scale Army

Job Overview

Location

Egypt

Job Type

Contract

Full Job Description

📋 Description

• Lead the development and execution of comprehensive marketing strategies aligned with e-commerce business goals and revenue targets.
• Drive customer acquisition, engagement, and revenue growth through targeted initiatives in email marketing, paid advertising, social media, and website optimization.
• Partner directly with the CEO to hire, onboard, and develop a high-performing marketing team, setting clear goals and monitoring team performance.
• Manage end-to-end email marketing campaigns, including lifecycle marketing, automation, audience segmentation, and messaging optimization using platforms such as HubSpot and Klaviyo.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and programmatic channels to maximize ROI and customer acquisition efficiency.
• Implement and refine conversion rate optimization (CRO) strategies across landing pages, product pages, and checkout experiences using A/B testing and data-driven insights.
• Oversee the creation and approval of all marketing creative assets, ensuring brand consistency across digital channels in collaboration with internal designers and external agencies.
• Monitor and analyze marketing performance across all digital platforms using Google Analytics 4 (GA4), developing dashboards and reporting actionable insights to leadership.
• Identify market trends, competitor strategies, and customer insights to inform strategic adjustments and growth opportunities.
• Maintain strong creative quality standards and ensure all visual content aligns with brand guidelines using tools such as Canva and Figma.
• Manage cross-functional marketing workflows to ensure timely delivery of campaigns and projects.
• Foster a collaborative, results-oriented team environment that supports professional development and operational efficiency.
• Present data-backed recommendations to leadership to drive continuous optimization of marketing initiatives and business growth.
• Ensure all marketing activities are conducted during U.S. business hours (9:00 AM – 5:00 PM EST) to support U.S.-based clients.
• Own full marketing function for a growing e-commerce brand, with direct influence on long-term revenue and brand positioning.

🎯 Requirements

• 5+ years of marketing experience, preferably within e-commerce
• Experience managing marketing teams and cross-functional projects
• Proven experience leading email marketing (HubSpot, Klaviyo), paid advertising (Google Ads, Meta Ads), and conversion rate optimization (CRO)
• Proficiency with Google Analytics 4 (GA4), Canva, and Figma
• Strong analytical and data-driven decision-making skills
• Ability to work during U.S. business hours (9:00 AM – 5:00 PM EST)

🏖️ Benefits

• Fully remote work arrangement
• Direct partnership with executive leadership
• Ownership over marketing strategy and team development
• Opportunity to drive measurable revenue growth for a growing e-commerce business

Skills & Technologies

Remote

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About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

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