Marketing Manager & Digital Advertising Specialist

Fullsteam Operations, LLC

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• Plan, execute, and optimize PPC campaigns across Google Ads and Meta for both internal brands and client accounts
• Conduct keyword research, audience targeting, and budget optimization to maximize ROI across digital advertising channels
• Monitor campaign performance metrics and continuously refine strategies based on data-driven insights and industry trends
• Manage multiple client accounts with a focus on performance, retention, and satisfaction, including client meetings and result presentations
• Deliver clear, actionable reporting and insights on campaign performance to internal stakeholders and external clients
• Develop and execute integrated marketing strategies across multiple business units, including email, SEO, content, and social media
• Own content creation efforts including blogs, landing pages, email campaigns, and marketing collateral
• Build and optimize marketing funnels, landing pages, and automation workflows to improve lead generation and conversion
• Manage website updates and performance in collaboration with internal and external teams
• Track and report on marketing performance, lead generation, and funnel metrics to align with revenue goals
• Partner with Sales and leadership to ensure marketing initiatives directly support business and revenue objectives
• Maintain brand consistency across all channels and business units
• Manage content calendars and develop SEO-driven content strategies
• Create and publish social media content while actively engaging with audiences across platforms
• Develop sales enablement materials, case studies, and client-facing marketing assets
• Support webinars, podcasts, thought leadership initiatives, trade shows, events, and promotional campaigns as needed
• Collaborate with leadership to shape and scale digital marketing service offerings for clients
• Identify opportunities to improve marketing processes, tools, and performance
• Contribute to the development of new service lines and help define the long-term structure of the marketing and digital services team
• Maintain extreme attention to detail and organizational discipline across all marketing activities
• Utilize project management, database marketing, and analytical skills to drive campaign effectiveness
• Operate with minimal direction, taking full ownership of marketing activities and outcomes
• Leverage experience with HubSpot and/or Salesforce to manage emails, workflows, sequences, tasks, and dashboards
• Apply proficiencies in Microsoft Suite and design tools such as Photoshop or Illustrator for marketing asset creation

🎯 Requirements

• 2–5+ years of experience in digital marketing with strong hands-on experience in PPC (Google Ads and Meta)
• Proven ability to manage and optimize paid media campaigns with measurable results
• Experience in broader marketing functions including content, email, SEO, and campaign strategy
• Strong analytical mindset with ability to translate data into actionable insights
• Experience managing multiple projects or accounts simultaneously
• Excellent communication and client-facing skills

🏖️ Benefits

• Opportunity to play a key role in building and scaling a digital marketing function
• Exposure to both internal brand growth and client-facing agency work
• Pathway to grow into a specialized digital marketing leadership role over time
• Ability to help shape the future structure of a multi-brand marketing team

Skills & Technologies

Remote

$41k-70k

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Fullsteam Operations, LLC

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About Fullsteam Operations, LLC

Fullsteam Operations, LLC is a North American supply-chain and logistics technology company headquartered in Birmingham, Alabama. It builds cloud-based software and payments platforms that unify freight audit, carrier management, shipment visibility, and fuel tax reporting for shippers, carriers, and fuel merchants. Operating under brands such as Propel, Axiom, and Diesel, Fullsteam processes billions of dollars in transportation-related payments annually, helping customers reduce costs, automate compliance, and optimize fleet operations across the United States, Canada, and Mexico.

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