Marketplace Lead / Team Lead - Germany (m/w/d)

📋 Description

• • Carwow is revolutionizing the automotive industry, aiming to become the go-to destination for anyone looking to change their car. We achieve this by seamlessly blending cutting-edge technology, influential media, and a profound understanding of the automotive sector. Our innovative approach has already transformed how people buy, sell, market, and lease vehicles.
• • What began as a straightforward new car comparison platform has evolved into one of Europe's largest online marketplaces for car transitions. In the past year alone, we've experienced significant growth, facilitating transactions valued at over €5 billion through our platform, representing a growth of more than 50%.
• • Our expansion accelerated dramatically in 2024 with the acquisition of Autovia, the powerhouse behind renowned publications like Auto Express and Evo Magazine. This strategic move instantly doubled our reach. Collectively, we now boast nearly 10 million subscribers and achieve 1.1 billion annual views across our YouTube channels, positioning us among the world's largest. Furthermore, we sell 1.2 million copies of our print magazines and engage over 350 million people annually with our web content.
• • This impressive growth is just the beginning; we are relentlessly pursuing further innovation and market leadership.
• • As the Marketplace Lead for Germany, you will be entrusted with the overarching performance of our German marketplace, encompassing both our 'Get Your Car' (car purchasing) and 'Sell My Car' (car selling) segments. Your core responsibility will be to holistically manage supply and demand, define strategic priorities, and ensure sustainable growth through data-driven decision-making.
• • You will collaborate closely with various departments, including Commercial, Sales, Marketing, Analytics, Finance, and Product, operating both locally and globally. Crucially, you will lead and mentor the Marketplace team in Germany, fostering a high-performing and collaborative environment.
• • Your key responsibilities will include defining the central Key Performance Indicators (KPIs) for both 'Get Your Car' and 'Sell My Car' to meticulously track performance and derive clear priorities and actionable measures from observed trends.
• • You will conduct rigorous weekly performance reviews, structure decision-making processes, and ensure the consistent implementation of agreed-upon actions to drive continuous improvement.
• • A significant part of your role will involve owning the budget planning and forecasting for the German marketplace, proactively identifying key growth levers such as pricing strategies, conversion rate optimization, demand generation focus, and the strategic structuring of our dealer network.
• • You will strategically align marketing, CRM, and sales activities with the dynamic needs of the marketplace, defining clear focus segments to maximize impact and efficiency.
• • Developing and refining the Tier-1 acquisition strategy will be paramount, working hand-in-hand with our sales teams to optimize the performance and engagement of our dealer base.
• • As the Business Owner for our German marketplace data, you will establish robust reporting standards and champion the highest levels of data quality to ensure reliable insights for strategic planning.
• • You will play a vital role in prioritizing relevant product requirements, collaborating closely with the Analytics team and other global stakeholders, underscoring the necessity for excellent English communication skills alongside German fluency.
• • As a leader, you will serve as a role model, guiding and developing the Marketplace team, ensuring clear responsibilities, and fostering a culture of accountability and continuous learning.
• • This role demands a proactive, analytical, and commercially astute individual with a proven track record in managing digital marketplaces or data-driven business units. You should be adept at translating complex data into actionable strategies and possess strong leadership potential or experience.