Job Overview
Location
UK
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
February 26, 2026
Full Job Description
đź“‹ Description
- • Are you a driven, results-oriented marketing professional with a passion for performance and a proven track record in e-commerce and digital strategy? WHOOP, a revolutionary leader in wearable technology dedicated to unlocking human performance and healthspan, is seeking an exceptional Marketplaces Lead (UK/EU) to spearhead our growth across key European markets.
- • This is a unique opportunity to join a rapidly expanding global company and take ownership of a critical regional marketing function. You will be instrumental in shaping and executing WHOOP's e-commerce strategy within the UK and EU, ensuring our innovative product is accessible and compelling to a discerning audience.
- • As the Marketplaces Lead, you will be the primary architect of our success on various online retail platforms and marketplaces. Your core mission will be to drive significant growth in sales, brand awareness, and customer acquisition through strategic planning and meticulous execution.
- • You will be responsible for developing and implementing comprehensive digital marketing campaigns tailored to the nuances of the UK and EU markets. This includes managing paid advertising initiatives, optimizing search engine visibility (SEO) for marketplace listings, and leveraging social media channels to amplify our brand message.
- • A key facet of this role involves deep dives into marketplace analytics. You will continuously monitor key performance indicators (KPIs) such as conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), and customer lifetime value (CLTV) to identify trends, uncover opportunities, and refine our strategies for maximum impact.
- • You will be the guardian of WHOOP's brand integrity and product presentation across all marketplace touchpoints. This means ensuring product listings are accurate, compelling, and optimized for search, with high-quality imagery, persuasive copy, and clear articulation of WHOOP's unique value proposition.
- • Collaboration will be at the heart of your success. You will work closely with global marketing teams to align regional strategies with overarching company objectives. You will also partner with sales, product, and customer support teams to ensure a seamless customer journey from discovery to post-purchase.
- • You will identify and cultivate strategic partnerships with key online retailers and marketplaces, negotiating terms, managing relationships, and exploring new avenues for distribution and promotion.
- • The role demands a proactive approach to market research. You will stay abreast of emerging e-commerce trends, competitor activities, and evolving consumer behaviors within the UK and EU, translating these insights into actionable strategies.
- • You will be responsible for managing the marketing budget allocated to marketplaces, ensuring efficient allocation of resources to achieve the highest possible ROI.
- • Furthermore, you will champion the adoption of new marketplace features and technologies, staying ahead of the curve to maintain a competitive edge.
- • This position requires a strong understanding of the European regulatory landscape as it pertains to e-commerce and consumer goods, ensuring compliance in all marketing and sales activities.
- • You will be tasked with developing and executing promotional campaigns, including seasonal sales, product launches, and exclusive offers designed to drive demand and capture market share.
- • Ultimately, your success will be measured by your ability to significantly increase WHOOP's revenue and market penetration within the UK and EU through effective marketplace management and strategic digital marketing.
- • This is an exciting chance to make a tangible impact on a company that is at the forefront of health and performance technology, contributing directly to our mission of empowering individuals to live healthier, more optimized lives.
- • The role is based in Ireland or the UK, and relocation will be a requirement for the successful candidate, signifying our commitment to building a strong, localized European presence.
🎯 Requirements
- • Proven experience in e-commerce management, digital marketing, and marketplace operations, with a strong focus on the UK and EU markets.
- • Demonstrated success in developing and executing data-driven digital marketing campaigns across various online platforms and marketplaces.
- • Excellent analytical skills with the ability to interpret complex data, identify actionable insights, and drive performance improvements.
- • Strong understanding of SEO, SEM, paid social media advertising, and content marketing principles within an e-commerce context.
- • Experience in managing budgets and optimizing marketing spend for maximum ROI.
- • Familiarity with e-commerce analytics tools and platforms.
- • Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain strong relationships with internal stakeholders and external partners.
- • Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
🏖️ Benefits
- • Competitive salary and performance-based bonus structure.
- • Comprehensive health insurance coverage.
- • Generous paid time off and holidays.
- • Opportunity to work with a cutting-edge product in the rapidly growing health and performance technology sector.
- • Professional development and growth opportunities within a dynamic, international company.
- • Relocation assistance provided for the successful candidate.
Skills & Technologies
Senior
Onsite
About WHOOP, Inc.
WHOOP, Inc. develops and markets a subscription-based wearable device and mobile application that continuously monitors heart rate, sleep, strain, and recovery metrics. The Boston-based company serves professional athletes, military personnel, and fitness consumers seeking data-driven insights to optimize performance and health. Founded in 2012, WHOOP operates on a hardware-plus-membership model, providing personalized analytics and coaching through its proprietary algorithms and community platform.
