WHOOP, Inc.

About WHOOP, Inc.

WHOOP, Inc. develops and markets a subscription-based wearable device and mobile application that continuously monitors heart rate, sleep, strain, and recovery metrics. The Boston-based company serves professional athletes, military personnel, and fitness consumers seeking data-driven insights to optimize performance and health. Founded in 2012, WHOOP operates on a hardware-plus-membership model, providing personalized analytics and coaching through its proprietary algorithms and community platform.