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GCC Marketing Sr. Lead

WHOOP, Inc.

Job Overview

Location

Dubai

Job Type

Full-time

Full Job Description

📋 Description

• The GCC Marketing Sr. Lead at WHOOP, Inc. is a strategic regional leader responsible for driving brand awareness, cultural relevance, and long-term growth across the Gulf region, connecting global marketing strategy with local execution to ensure consistent and resonant brand presence.
• Day to day, the role involves leading regional marketing initiatives, aligning cross-functional efforts across PR, creators, partnerships, media, and experiential marketing to deliver cohesive, high-impact brand experiences tailored to the GCC market.
• WHOOP is a mission-driven company focused on unlocking human performance and extending healthspan through wearable technology that provides deep insights into users’ bodies and daily lives, empowering members to perform at a higher level.
• In this role, the individual will develop leadership in regional brand strategy, gain expertise in cross-cultural marketing execution, and achieve measurable impact by growing WHOOP’s presence and relevance in a high-opportunity, rapidly evolving market.

🎯 Requirements

• Proven experience leading marketing strategy and execution at a regional or national level
• Strong background in brand building, PR, influencer/creator partnerships, and experiential marketing
• Ability to align global marketing strategies with local market nuances and cultural contexts
• Experience managing cross-functional teams and external agencies to deliver integrated campaigns
• Deep understanding of the GCC region’s consumer behavior, media landscape, and cultural dynamics
• Track record of driving brand awareness and growth in competitive, fast-evolving markets

🏖️ Benefits

• Opportunity to lead marketing for a mission-driven brand focused on human performance and health
• High-impact role with autonomy to shape brand presence in a strategic growth region
• Collaborative, innovative work environment at a fast-growing technology company
• Chance to work with elite athletes, creators, and cultural influencers in the GCC
• Professional growth in global brand strategy and regional market leadership
• Exposure to cutting-edge wearable technology and data-driven marketing approaches

Skills & Technologies

Senior

Onsite

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WHOOP, Inc.

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About WHOOP, Inc.

WHOOP, Inc. develops and markets a subscription-based wearable device and mobile application that continuously monitors heart rate, sleep, strain, and recovery metrics. The Boston-based company serves professional athletes, military personnel, and fitness consumers seeking data-driven insights to optimize performance and health. Founded in 2012, WHOOP operates on a hardware-plus-membership model, providing personalized analytics and coaching through its proprietary algorithms and community platform.

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