Job Overview
Location
Dubai
Job Type
Full-time
Category
Marketing
Date Posted
May 12, 2026
Full Job Description
đź“‹ Description
- • The GCC Marketing Sr. Lead at WHOOP, Inc. is a strategic regional leader responsible for driving brand awareness, cultural relevance, and long-term growth across the Gulf region, connecting global marketing strategy with local execution to ensure consistent and resonant brand presence.
- • Day to day, the role involves leading regional marketing initiatives, aligning cross-functional efforts across PR, creators, partnerships, media, and experiential marketing to deliver cohesive, high-impact brand experiences tailored to the GCC market.
- • WHOOP is a mission-driven company focused on unlocking human performance and extending healthspan through wearable technology that provides deep insights into users’ bodies and daily lives, empowering members to perform at a higher level.
- • In this role, the individual will develop leadership in regional brand strategy, gain expertise in cross-cultural marketing execution, and achieve measurable impact by growing WHOOP’s presence and relevance in a high-opportunity, rapidly evolving market.
🎯 Requirements
- • Proven experience leading marketing strategy and execution at a regional or national level
- • Strong background in brand building, PR, influencer/creator partnerships, and experiential marketing
- • Ability to align global marketing strategies with local market nuances and cultural contexts
- • Experience managing cross-functional teams and external agencies to deliver integrated campaigns
- • Deep understanding of the GCC region’s consumer behavior, media landscape, and cultural dynamics
- • Track record of driving brand awareness and growth in competitive, fast-evolving markets
🏖️ Benefits
- • Opportunity to lead marketing for a mission-driven brand focused on human performance and health
- • High-impact role with autonomy to shape brand presence in a strategic growth region
- • Collaborative, innovative work environment at a fast-growing technology company
- • Chance to work with elite athletes, creators, and cultural influencers in the GCC
- • Professional growth in global brand strategy and regional market leadership
- • Exposure to cutting-edge wearable technology and data-driven marketing approaches
Skills & Technologies
About WHOOP, Inc.
WHOOP, Inc. develops and markets a subscription-based wearable device and mobile application that continuously monitors heart rate, sleep, strain, and recovery metrics. The Boston-based company serves professional athletes, military personnel, and fitness consumers seeking data-driven insights to optimize performance and health. Founded in 2012, WHOOP operates on a hardware-plus-membership model, providing personalized analytics and coaching through its proprietary algorithms and community platform.
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
Similar Opportunities
25 days ago
