Job Overview
Location
Canada - Remote
Job Type
Full-time
Category
Data Science
Date Posted
June 6, 2026
Full Job Description
đź“‹ Description
- • Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads.
- • Configure, troubleshoot, and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media pixels, including event-based triggers and custom parameters.
- • Collaborate with internal teams and clients to develop strategic media plans tailored to individual goals and budgets.
- • Analyze campaign performance using attribution models to understand the full customer journey and provide actionable insights.
- • Conduct A/B tests on ad copy, creative assets, audience segments, and bidding strategies to continuously improve campaign outcomes.
- • Deliver clear, simple, and actionable performance reports to clients, translating complex metrics into understandable recommendations.
- • Manage multiple client accounts simultaneously, prioritizing tasks to meet deadlines in a fast-paced environment.
- • Stay current with digital advertising trends, platform algorithm updates, and emerging technologies to maximize client success.
- • Utilize performance reporting tools such as Looker Studio, Excel, or other BI platforms to build and maintain dashboards.
- • Maintain a track record of improving campaign performance and consistently meeting or exceeding KPIs such as CTR, CPC, CPA, and ROAS.
- • Apply advanced knowledge of attribution models to evaluate campaign impact across touchpoints in the customer journey.
- • Demonstrate strong written and verbal communication skills to explain performance data and strategic recommendations effectively.
- • Manage client relationships with professionalism, ensuring timely communication and alignment on objectives.
- • Leverage experience in agency environments to handle multiple clients and campaigns with precision and efficiency.
- • Apply knowledge of conversion rate optimization (CRO) principles to enhance campaign effectiveness where applicable.
🎯 Requirements
- • Proven experience managing paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- • Expertise in configuring and troubleshooting conversion tracking using GA4, Google Tag Manager, and social media pixels, including event-based triggers and custom parameters.
- • Strong understanding of key advertising metrics (CTR, CPC, CPA, ROAS) and their application in optimizing performance.
- • Advanced knowledge of attribution models and their role in analyzing the customer journey and campaign impact.
- • Experience with A/B testing and experimentation across ad copy, creative, audiences, and bidding strategies.
- • 2–4 years of experience in digital advertising or media buying, with agency experience managing multiple clients.
🏖️ Benefits
- • Work anywhere in the world for up to 3 months.
- • Parental leave program offered.
- • Work-from-home stipend provided.
- • Birthday (and company birthday) is a paid day off.
- • Remote-first company culture encouraging productivity from any location.
- • Opportunity to scale role and compensation based on unique talent and experience.
Skills & Technologies
About Leap Tools Inc.
Leap Tools is a company focused on developing innovative solutions within the technology sector. Their primary business model revolves around creating and offering specialized software tools designed to enhance productivity and efficiency for businesses and individuals. The company operates within the software development industry, aiming to provide cutting-edge products that address specific market needs. Leap Tools is committed to leveraging technology to solve complex problems and deliver value to its customers through its suite of digital offerings.
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