Paid Acquisition Manager

BlaBlaCar

Job Overview

Location

Paris, France

Job Type

Full-time

Full Job Description

📋 Description

• We are looking for an experienced Paid Acquisition Manager to own and accelerate BlaBlaCar’s paid acquisition strategy in France across both BlaBlaCar and BlaBlaCar Bus.
• You will be responsible for defining, executing and optimizing paid media strategies across multiple channels, including Search, Social and Display, with the objective of driving sustainable user acquisition and contributing to brand visibility.
• You will work closely with Marketing, Data, Creative and Product stakeholders to develop testing roadmaps, improve acquisition efficiency and support the long-term growth of the French business.
• Paid Acquisition Strategy & Market Ownership
• Own the paid acquisition strategy and performance for France across BlaBlaCar and BlaBlaCar Bus.
• Define channel strategies, investment priorities and campaign plans based on business objectives, market dynamics and growth opportunities.
• Act as the key Paid Acquisition point of contact for the French market.
• Develop a strong understanding of local user behaviour, seasonality, competition and business priorities.
• Translate market and performance insights into actionable recommendations for Marketing, Product and business stakeholders.
• Ensure that global Paid Acquisition best practices are implemented while adapting strategies to the specific needs of the French market.
• Campaign Management & Optimization
• Set up, manage and continuously optimize paid acquisition campaigns across platforms such as Google Ads, Meta, TikTok and other relevant channels.
• Own campaign performance from planning and activation through to optimization and evaluation.
• Manage and allocate budgets across channels, campaigns and business lines to maximize acquisition volume and efficiency.
• Monitor performance and budget pacing, anticipate risks and take corrective action when needed.
• Develop and execute structured testing roadmaps across creatives, audiences, bidding strategies, formats and landing pages.
• Identify opportunities to scale successful campaigns and improve underperforming areas.
• Performance Analysis & Reporting
• Analyze campaign and business performance using acquisition, conversion and profitability metrics.
• Assess budget efficiency and marginal performance to support investment decisions.
• Build clear performance narratives and communicate results, risks and opportunities to relevant stakeholders.
• Provide regular forecasts and recommendations on budget allocation and expected performance.
• Partner with Data and Product teams to improve tracking, measurement and the understanding of acquisition incrementality.
• Channel Development & Cross-functional Collaboration
• Lead the exploration and development of new paid acquisition channels, formats and targeting approaches.
• Contribute to full-funnel and brand-building initiatives when relevant to the French market.
• Partner with Creative teams to improve asset performance and develop channel-specific creative learnings.
• Collaborate with Product and Data teams on conversion optimization, landing-page performance and measurement topics.
• Share learnings and best practices with the wider Paid Acquisition team and contribute to the evolution of the global acquisition strategy.

🎯 Requirements

• 3+ years of hands-on experience in paid acquisition or performance marketing, either in-house or within an agency.
• Proven experience managing multi-channel campaigns and significant paid media budgets, with strong expertise in Google Ads and/or Meta Ads.
• Strong analytical skills and can turn performance data into clear decisions and actionable recommendations.
• Comfortable independently owning campaigns end to end, from planning and execution to testing, reporting and optimization.
• Ability to manage multiple priorities and collaborate effectively with Marketing, Data, Creative and Product stakeholders.
• Fluency in French and professionally fluent in English.

🏖️ Benefits

• Hybrid position: 2 days at the office per week.
• 50% healthcare coverage (Alan).
• 4 additional weeks on top of legal maternity/paternity leaves.
• Financial support for home office equipment.
• Minimum 25 days holiday per year.
• Local meal plan policy (Swile card).
• 50% transportation paid (Forfait Mobilité Durable).
• Free unlimited carpooling & bus rides.
• Personal growth via trainings, mentorship, and internal mobility programs.
• Employee Stock ownership plan.
• Regular team building events.
• 1 day off per year to test our product.

Skills & Technologies

Design

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BlaBlaCar

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About BlaBlaCar

BlaBlaCar is a long-distance carpooling marketplace that connects drivers with empty seats to passengers traveling the same route, enabling cost-sharing and reducing carbon emissions. Founded in France, the platform operates in over 20 countries, facilitating millions of rides annually. It offers mobile and web apps for booking, secure payment, and user verification. In recent years, BlaBlaCar expanded into bus services and short-distance carpooling, broadening its mobility offerings while maintaining its core focus on shared, affordable travel.

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