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Z1 Tech LLC logo

Paid Media Manager

Job Overview

Location

Canada

Job Type

Full-time

Category

Marketing

Date Posted

November 19, 2025

Full Job Description

đź“‹ Description

  • • Own the full lifecycle of high-impact paid media campaigns that generate thousands of qualified insurance leads every month across auto, home, health, and personal-loan verticals. You will architect strategy, set budgets, launch ads, and relentlessly optimize to hit aggressive CPL and CPA targets while staying 100 % compliant with Canadian and U.S. advertising regulations.
  • • Manage multi-million-dollar monthly budgets across Google Ads, Meta, TikTok, native, and emerging programmatic channels. You will forecast spend, pace delivery, and re-allocate in real time to maximize ROI, ensuring every dollar is traceable to revenue and every lead meets carrier, broker, and agent SLAs.
  • • Partner daily with Sales, Affiliate, and Compliance teams to translate carrier appetite, broker demand, and agent feedback into laser-focused campaigns. You will build shared KPI dashboards, run weekly performance reviews, and act as the single point of contact for all paid-traffic questions, ensuring alignment from impression to closed policy.
  • • Design and execute a disciplined testing roadmap—creatives, headlines, CTAs, landing pages, funnels, and audience segments—using rigorous A/B and multivariate methodologies. You will document learnings in a centralized playbook that becomes the gold standard for future campaign launches across Z1 Tech brands.
  • • Monitor policy and regulatory changes across provinces and states; immediately adjust ad copy, targeting, and landing-page disclaimers to maintain bulletproof compliance. You will maintain a living compliance checklist and train junior marketers on evolving rules for insurance advertising.
  • • Build automated reporting and alerting systems in Google Data Studio, Tableau, or similar BI tools. You will surface anomalies, flag under-performing placements, and recommend tactical pivots before budget is wasted, giving stakeholders real-time visibility into funnel health.
  • • Mentor a small pod of media buyers and analysts, instilling best practices in campaign structure, naming conventions, pixel implementation, and attribution modeling. You will host weekly knowledge-shares and quarterly deep-dives to elevate team-wide performance.
  • • Contribute to product roadmap discussions by translating frontline media insights into feature requests for VDO.AI’s proprietary ad-tech stack. Your feedback will directly influence bidding algorithms, fraud-detection models, and dynamic-creative engines used by thousands of advertisers globally.
  • • Represent Z1 Tech at industry conferences and carrier summits, sharing case studies that showcase how data-driven paid media can unlock scalable, compliant customer acquisition in highly regulated markets.

🎯 Requirements

  • • 5–10 years of hands-on paid media buying experience with proven success scaling campaigns while hitting CPL and CPA targets
  • • Deep expertise in Google Ads, Facebook/Meta, TikTok, native, and programmatic platforms; insurance or finance vertical experience strongly preferred
  • • Demonstrated ability to manage large budgets (>$500 K/month) with rigorous ROI and compliance oversight
  • • Advanced proficiency in analytics and BI tools (Google Analytics, Data Studio, Tableau) plus strong Excel / Google Sheets skills
  • • Self-starter who thrives in a remote-first environment and can juggle multiple campaigns, stakeholders, and deadlines without missing a beat

🏖️ Benefits

  • • Fully remote work from anywhere in Canada or the United States with flexible hours
  • • Comprehensive health, dental, and vision insurance for you and eligible dependents
  • • Generous paid time off plus company-wide mental-health days and year-end shutdown
  • • Opportunity to shape the future of ad-tech at a Great Place to Work-Certified company with global offices and a culture that champions diversity, inclusion, and innovation

Skills & Technologies

Remote

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Z1 Tech LLC
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About Z1 Tech LLC

Z1 Tech is a digital product studio based in San Francisco that designs and develops mobile and web applications for startups and enterprise clients. Services include UX/UI design, native iOS and Android development, full-stack web engineering, and product strategy consulting. The company emphasizes rapid iteration, user-centered design, and scalable architecture to help clients launch and grow software products efficiently.

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